Essentials

It’s Not ONLY About the Homeowner Client!

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KickStart: The homeowner is always watching… everything and everywhere! Behave accordingly!

I’ve taught (pontificated?) extensively on the absolutely essential homeowner/service tech relationship. Basically, everything, including your family’s future financial welfare, comes down to how the client feels about your people involved in their service transaction!

However, emotions (and feelings) can be… complicated.🫢 (“Ya think, Steve?”) I’m reminded of a TV host, Art Linkletter, back in the day. Art was famous for his “Kids Say the Darndest Things!” observation. I would morph this into, “Clients Think (and Feel) the Darndest Things!” This means…

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Ban These Items on Residential Jobs!

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KickStart: Don’t allow 1) sunglasses, 2) ringing cell phones and/or 3) bad attitudes inside your client’s homes! Read on…

Back in the day, I loved pulling up to a new residential customer. New people, a new job-site, and new challenges. (Say what you will, our home services industry is seldom boring!)👍

Sure, I always had a few butterflies too.🫢 Did the office give me an accurate work order? The right tools and materials? Will I be able to get to my next job on time? And most urgently- will this homeowner be a total idiot?😲

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In Home Services … You Must-

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KickStart: “Seek first to understand.” Stephen R. Covey

team trainingMany, many, many🙄 years ago I finally learned that all successful Residential Services companies are “Emotionally Based”.

I know, you’re shaking your head here while muttering, “No, Steve you don’t get it. I own a plumbing/ carpet cleaning/ lawn care, and/or HVAC company”. My reply? “No, these things are the physical service(s) you deliver. BUT…

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Homeowner Cheerleaders: Customer Referrals And So Much More!

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KickStart: The true ROI on making a Residential Customer Cheerleader is much more than the direct financial profits they produce. (Which is a LOT!)

happy cheerleader“Ummm, what’s a ‘Cheerleader’, Steve?”🤔 A Cheerleader is a homeowner that is so delighted and yes, surprised with the level of service they’ve received they will “sing your praises from the rooftops”! (And more importantly, post multiple 5-star reviews online!)⭐⭐⭐⭐⭐

So, it’s a no-brainer! An ecstatic Cheerleader Customer is an incredibly valuable asset! Which is why I’m always amazed that so few residential service contractors focus on systems to create Cheerleaders!😥

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Don’t Hate on “Home Service Price Shoppers”!

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KickStart: Recognize the long term consequences of not focusing on every service caller!

disgusted with service price callers

“Aargh, another ‘how much do you charge’ caller!” (Screamed as I slammed down the phone!) “I hate price shoppers!” 😡

Steve’s True Confessions Time: This “I hate price shoppers!” outburst was an ongoing complaint from my office staff for many years.

However, I finally realized my company needed to…

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Why (and How to) Focus on Your Last Scene with the Homeowner

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KickStart: Before leaving, give clients a “tour” of the job and thank them for their business.💖

front line service workers under pressureI know, you (and your front-line workers) are under a lot of pressure.😲

The phone (hopefully) keeps ringing and every crew needs to “shoehorn in” an extra job or two… every day! So, it’s tempting to bang out this project and ZOOM off to the next Job! Don’t fall into this trap!👎

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Service Clients Love It When You Get Their “Permission”!

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KickStart: Get more 5-star reviews by asking for the homeowner’s “Permission to Proceed” throughout the project.

Permission to Proceed

Are you happy in our Home Services industry? You reply, “Absolutely, Steve! What’s not to love? I’m blessed with interesting jobs, the money is great and I work with some great customers and employees!” (Of course, these same clients and employees can be a trial sometimes!)

irked home services customer waiting

But now look through your first-time customer’s eyeglasses to feel in a very real sense… their pain!😥

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The Insidious Danger of “Displacement Activities”

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KickStart: Don’t waste precious business time on non-important busy work.

Maybe Fyodor Dostoevsky said it best 143 years ago, “Above all, don’t lie to yourself.” And yes, our Home Services industry is full of hard-working entrepreneurs who are lying to themselves.😥

“Say what, Steve?” Here’s the deal. Everyone “fritters away” time. This isn’t necessarily a bad thing- we all need down time to relax and recharge.😎 But when we fool (lie to) ourselves we may fall into what I call…

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