In Home Services … You Must-

KickStart: “Seek first to understand.” Stephen R. Covey

team trainingMany, many, many🙄 years ago I finally learned that all successful Residential Services companies are “Emotionally Based”.

I know, you’re shaking your head here while muttering, “No, Steve you don’t get it. I own a plumbing/ carpet cleaning/ lawn care, and/or HVAC company”. My reply? “No, these things are the physical service(s) you deliver. BUT…

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Homeowner Cheerleaders: The Emotional Benefits

KickStart: Homeowner Customer Cheerleaders provide a huge emotional ROI to all involved in a Home Services business.

Your business should be about much more than pure, naked gree… I mean profits! Instead…

Your residential services company should build a close emotional bond (dare I say even “love”?)😲 between you, your employees AND your clients.

Reflections: For me, I LOVED💖 creating “something of value”, a residential services company that (most of the time!)🙄 ran like a well-oiled machine. But my true focus was on “values”.

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Homeowner Cheerleaders: The Indirect Benefits

KickStart: Residential Home Services Cheerleaders not only provide immediate benefits but will also help your company indirectly!

We recently focused on how delighted “Customer Cheerleaders” can help your residential services company immediately.

After all, Cheerleaders will help you immediately with 1) booking skittish callers*, 2) improved cash flow, AND 3) let you charge (much) more than the “going rate”!

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Focus On Onboarding Your New Service Production Workers

KickStart: Smooth the way for new service employees and your “keep ratio” will soar!

shy school childThink back to your first day of school.🤔 How did you feel? Nervous? Confused? Scared? Did’ya pee your pants? (Come on… they say confession is good for the soul!)

Guess what? Your brand new techs face these same traumatic emotions as they timidly work on-site in your client’s homes! Who cares how they feel?🤷🏼‍♂️

You should! Repeated studies prove that a consistent, structured “onboarding routine” will dramatically decrease new employees quitting quickly and often with no notice. In fact…

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Why (and How to) Focus On 3 Essential Business Areas

KickStart: man·​age ˈma-nij To direct with a degree of skill. 

small business owner focuses on prioritiesFinding a balance in business (and life) is an ongoing, moving target for most of us. Our shared Home Service Pro entrepreneurial challenge? Managing our OCD tendencies to not get distracted off into Displacement Activities!🙄 Instead, you must focus ONLY on the high-profit, “important stuff”.

True Confession Time: I still find myself going down obsessive rat holes while wasting enormous time on pursuits that add nothing to my happiness, relationships or even my financial net worth!🤔 (You’d think I would have learned by now!)😲

Remember, your residential services company is an incredibly fragile creature. This means as a service business owner or manager you must…

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