KickStart: “Seek first to understand.” Stephen R. Covey
Many, many, many🙄 years ago I finally learned that all successful Residential Services companies are “Emotionally Based”.
I know, you’re shaking your head here while muttering, “No, Steve you don’t get it. I own a plumbing/ carpet cleaning/ lawn care, and/or HVAC company”. My reply? “No, these things are the physical service(s) you deliver. BUT…
KickStart: The true ROI on making a Residential Customer Cheerleader is much more than the direct financial profits they produce. (Which is a LOT!)
“Ummm, what’s a ‘Cheerleader’, Steve?”🤔 A Cheerleader is a homeowner that is so delighted and yes, surprised with the level of service they’ve received they will “sing your praises from the rooftops”! (And more importantly, post multiple 5-star reviews online!)⭐⭐⭐⭐⭐
So, it’s a no-brainer! An ecstatic Cheerleader Customer is an incredibly valuable asset! Which is why I’m always amazed that so few residential service contractors focus on systems to create Cheerleaders!😥
Onboarding new hires right is much more than handing them a uniform and company manual. Instill culture, values and be consistent. Here’s how…
Home service entrepreneurs need to invest in new employees immediately after hiring. Learn how to tie a new employee to your company emotionally.
KickStart: man·age ˈma-nij To direct with a degree of skill.
Finding a balance in business (and life) is an ongoing, moving target for most of us. Our shared Home Service Pro entrepreneurial challenge? Managing our OCD tendencies to not get distracted off into Displacement Activities!🙄 Instead, you must focus ONLY on the high-profit, “important stuff”.
True Confession Time: I still find myself going down obsessive rat holes while wasting enormous time on pursuits that add nothing to my happiness, relationships or even my financial net worth!🤔 (You’d think I would have learned by now!)😲
Remember, your residential services company is an incredibly fragile creature. This means as a service business owner or manager you must…
Keep your best employees from quitting with the power of employee recognition. These 4 tips will guide you to build emotional bonds and keep your team happy.
Growing businesses require quality works. The challenge is to hire employees that will stay AND connect with customers. It all starts with feelings.
How can you effectively “sell” your company to a new tech? By creating a positive first impression on your employee’s first day. Boost their sense of belonging and commitment with these steps.
Struggling to keep your top talent in today’s competitive market? These 3 simple steps will streamline your new hire retention process, saving you time and energy in the long run.
KickStart: Share money, praise and profits to attract and keep the Very Best People!
I learned so much from my residential customers. After all, our clients had to be financially successful even to afford our high prices💲💲 So, I would just 1) ask questions and 2) LISTEN to my client’s answers.
One very wealthy CEO (who I suspect was a bit bored in retirement) often regaled me with his stories. Since I was trying to build a Critical Mass Business that could run without me I focused on Paul’s hiring tips. His first tip was…