emotions

The Why (and How) of Using Your Residential Caller’s Name.

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positive conversation with residential caller

KickStart: Call your prospect by name to emphasize a key point. 

post it note with residential caller name

Ever feel like you’re on a never-ending episode of “The Price is Right”? You know, with “price shoppers” bombarding you with the dreaded, “Uhhhh, I’m just calling around… what’s your rate for this service?” Ugh! I feel your pain!😥

However, quite a few of these so-called “price shoppers” will start out with their name as in, “Hi, this is Sally Smith, and I’m just calling around checking prices…” Now a Post-It note will become your best friend!

That’s right, grab your pen, jot down the caller’s name and use it “selectively” in your conversation. Why? Because behavioral psychologists have discovered that…

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The Emotional Dynamics of the Homeowner’s Restroom! 😲

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KickStart: Few things are more “intrusive” for a homeowner than a stranger using their restroom. You’ve been warned!

I get it. You went into this business because you like the work. And now you (and your workers) just want to a) do a “good job”, b) get paid and c) move on! Simple, right?👍 Ummmmm, NO…😥

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In Home Services … You Must-

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team training

KickStart: “Seek first to understand.” Stephen R. Covey

team trainingMany, many, many🙄 years ago I finally learned that all successful Residential Services companies are “Emotionally Based”.

I know, you’re shaking your head here while muttering, “No, Steve you don’t get it. I own a plumbing/ carpet cleaning/ lawn care, and/or HVAC company”. My reply? “No, these things are the physical service(s) you deliver. BUT…

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Why (and How to) Focus On 3 Essential Business Areas

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small business owner focuses on priorities

KickStart: man·​age ˈma-nij To direct with a degree of skill. 

small business owner focuses on priorities

Finding a balance in business (and life) is an ongoing, moving target for most of us. Our shared Home Service Pro entrepreneurial challenge? Managing our OCD tendencies to not get distracted off into Displacement Activities!🙄 Instead, you must focus ONLY on the high-profit, “important stuff”.

True Confession Time: I still find myself going down obsessive rat holes while wasting enormous time on pursuits that add nothing to my happiness, relationships or even my financial net worth!🤔 (You’d think I would have learned by now!)😲

Remember, your residential services company is an incredibly fragile creature. This means as a service business owner or manager you must…

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