How to (gently) promote online reviews!

KickStart: Want more reviews? Mention how important their online review is to the employee who worked in the customer’s home.

Let me be clear. I am NOT a ‘marketing guru’! Why not? Because the constant, frenetic changes in online marketing make my head hurt!😲 But I do know a bit about ‘Timeless Concepts’ (this phrase IS part of my tag line, after all!) in business.

Hands down, marketing’s most ‘Timeless Concept’ is ‘word of mouth’ advertising. But NOW it can be supercharged with ‘Today’s Tools’! (Darn it- how did the second half of my tag line sneak in here?)😁

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Marketing services to the neighbors- Part I

KickStart: Make a friendly, ‘heads-up’ visit to the neighbors when beginning each job. Optional: Or pre-contact them by mail.

Think about this. On every residential job your Home Service Business workers are SURROUNDED by potential NEW customers… the neighbors!👍 BUT…

Is your company taking advantage of this secret, exclusive-to-you marketing opportunity?🤔 For example, your on-site workers should always…

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Home Service Customers Appreciate ‘Personal Space’

KickStart: Set up routine procedures to avoid intruding on a home owner’s Personal Space.

respect service client personal spaceMost people try and keep a ‘physical bubble’ (personal space) around themselves. (As Jerry Seinfeld reminded us, nobody likes a ‘close talker’!) And of course with the pandemic’s constant drum beat of ‘social distancing’ this personal space is even more essential!

Now, you and I instinctively factor in other’s personal space. Heck, I didn’t want my clients getting ‘too close’ to me either! But do your front-line workers in customer’s homes respect your client’s personal space? Who cares? You should and here’s why!

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‘Driving nice’ wins more service clients!

KickStart: Impress prospective clients when all your employees (including YOU) drive with ‘Proactive Courtesy’!

A successful Home Services Pro lives by two Core Concepts: 1) They obsess over ‘differentiating’ their small service business from the competition. And 2) Residential Pros know their service workers are ‘on stage’ all the time. (Not just when on-site in client’s homes.)

Build your small service company around these two Core Concepts and you (and your key employees) WILL retire happy, fulfilled and… wealthy!💲💲💲 Let’s focus on one of the most ‘publicly visible’ stages out there by…

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