building trust

The Why (and How) of Using Your Residential Caller’s Name.

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positive conversation with residential caller

KickStart: Call your prospect by name to emphasize a key point. 

post it note with residential caller name

Ever feel like you’re on a never-ending episode of “The Price is Right”? You know, with “price shoppers” bombarding you with the dreaded, “Uhhhh, I’m just calling around… what’s your rate for this service?” Ugh! I feel your pain!😥

However, quite a few of these so-called “price shoppers” will start out with their name as in, “Hi, this is Sally Smith, and I’m just calling around checking prices…” Now a Post-It note will become your best friend!

That’s right, grab your pen, jot down the caller’s name and use it “selectively” in your conversation. Why? Because behavioral psychologists have discovered that…

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The Emotional Dynamics of the Homeowner’s Restroom! 😲

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KickStart: Few things are more “intrusive” for a homeowner than a stranger using their restroom. You’ve been warned!

I get it. You went into this business because you like the work. And now you (and your workers) just want to a) do a “good job”, b) get paid and c) move on! Simple, right?👍 Ummmmm, NO…😥

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OBSESS Over Emotional Intelligence In Residential Contractor Services

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Introduction – Successful Companies Focus on Emotions In the residential services world, profits matter—but emotional intelligence might be your real secret weapon. It’s not just about fixing pipes or wiring homes; it’s about understanding the nervous, skeptical, even fearful emotions your clients feel when strangers walk through their doors. And here’s the kicker: your employees …

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