Want to elevate your home service business? Design a customer experience strategy that bolsters trust and communication. Calm homeowners, build loyalty, and boost sales.
Find the elusive Personal Freedom by creating a Critical Mass Business that runs smoothly without you. Follow step by step instructions for a real business.
KickStart: “Actively recruit” high-performing (and under-appreciated) employees you encounter working in lower paid service jobs.
Are you desperately advertising for quality production employees to actually do the jobs that keep rolling in? WRONG! This is your first mistake! You won’t find great service workers with “help wanted” ads! Here’s why…
KickStart: Trumpet your service worker’s accomplishments to increase morale AND supercharge your marketing.
Are you struggling with high turnover and/or marginal frontline employees?😥
“Well, DUH, Steve! You just described my life! I pay much more than the ‘going wage’ but nobody wants to work anymore!” Ummmm, sorry to disagree but the Very Best People DO “want to work”! But I digress…
KickStart: “You never get a second chance to make a first IMPRESSion.” Will Rogers
Good old Will was correct! One of the best ways to immediately IMPRESS a homeowner is to…
KickStart: The homeowner is always watching… everything and everywhere! Behave accordingly!
I’ve taught (pontificated?) extensively on the absolutely essential homeowner/service tech relationship. Basically, everything, including your family’s future financial welfare, comes down to how the client feels about your people involved in their service transaction!
However, emotions (and feelings) can be… complicated.🫢 (“Ya think, Steve?”) I’m reminded of a TV host, Art Linkletter, back in the day. Art was famous for his “Kids Say the Darndest Things!” observation. I would morph this into, “Clients Think (and Feel) the Darndest Things!” This means…
Onboarding new hires right is much more than handing them a uniform and company manual. Instill culture, values and be consistent. Here’s how…
Home service entrepreneurs need to invest in new employees immediately after hiring. Learn how to tie a new employee to your company emotionally.
KickStart: man·age ˈma-nij To direct with a degree of skill.
Finding a balance in business (and life) is an ongoing, moving target for most of us. Our shared Home Service Pro entrepreneurial challenge? Managing our OCD tendencies to not get distracted off into Displacement Activities!🙄 Instead, you must focus ONLY on the high-profit, “important stuff”.
True Confession Time: I still find myself going down obsessive rat holes while wasting enormous time on pursuits that add nothing to my happiness, relationships or even my financial net worth!🤔 (You’d think I would have learned by now!)😲
Remember, your residential services company is an incredibly fragile creature. This means as a service business owner or manager you must…
KickStart: “Accountability breeds response-ability.” Stephen R. Covey
An essential part of growing into adulthood is becoming “accountable” for our actions. Honestly? Prisons are full of overgrown babies who have never matured enough to follow this basic rule of nature: “For every action there is… a re-action.”😥
However, I (eventually) learned that “accountability” shouldn’t focus ONLY on the bone-headed mistakes of my service employees! Instead, when a worker took “response-ability” I needed to both praise them and share the extra profits that they generated!