The Why (and How) of Using Your Residential Caller’s Name.

positive conversation with residential caller

KickStart: Call your prospect by name to emphasize a key point. 

post it note with residential caller name

Ever feel like you’re on a never-ending episode of “The Price is Right”? You know, with “price shoppers” bombarding you with the dreaded, “Uhhhh, I’m just calling around… what’s your rate for this service?” Ugh! I feel your pain!😥

However, quite a few of these so-called “price shoppers” will start out with their name as in, “Hi, this is Sally Smith, and I’m just calling around checking prices…” Now a Post-It note will become your best friend!

That’s right, grab your pen, jot down the caller’s name and use it “selectively” in your conversation. Why? Because behavioral psychologists have discovered that…

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Don’t Hate on “Home Service Price Shoppers”!

calculate the value of a price caller

KickStart: Recognize the long term consequences of not focusing on every service caller!

disgusted with service price callers

“Aargh, another ‘how much do you charge’ caller!” (Screamed as I slammed down the phone!) “I hate price shoppers!” 😡

Steve’s True Confessions Time: This “I hate price shoppers!” outburst was an ongoing complaint from my office staff for many years.

However, I finally realized my company needed to…

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Home Services “Estimates” versus “Pre-Inspections”- which is better?

don't focus on price

KickStart: “Words are important. If you cannot say what you mean, you will never mean what you say.” George Bernard Shaw

Yep, in business the words we use with prospects (and clients) can have big consequences going forward. For example…

I see many Home Service Businesses offering “free estimates”. Me? I disliked this word “estimate” so much I banned it in my own residential services company!😡 Here’s why…

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