Five Core Concepts: “Moments of Truth”

KickStart: “A Moment of Truth is any point when your customer (or a prospect) comes into contact with your company AND subliminally forms an opinion.” Steve Toburen

I recently depressed everyone warning about the hidden “customer minefields” just waiting to explode (without warning😰) on every residential job. Doubt me?

Think how often you’ve left a home feeling great about the fantastic job you did. (And the nice wad of cash in your pocket too!)👍

complaining home service customerThen that evening you’re shocked to get a complaining phone call, read your customer’s unhappy text or even worse- get bushwhacked with a nasty “surprise” online review!😲

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Here’s WHY Homeowners Blow Up on Contractors … With No Warning!

Miguel Cervantes quoteKickStart: “Forewarned, forearmed; to be prepared is half the victory” Miguel Cervantes

Normally you’ll find me commiserating with the poor owners (and managers) of residential service companies. (This can be a tough business!)

But let’s save some pity for your front-line workers! After all, every day they’re walking into the “minefield” of a customer’s home!😲

“A minefield, Steve? Seriously?” Too dramatic for you? Then think on this: The dictionary says a minefield is: “Any area filled with hidden explosive devices.” 

Hmmmm…🤔 So, are your client’s homes “filled with hidden explosive devices”? Absolutely! Think how often your employees (or you) get bushwhacked by a homeowner “blowing up” with zero warning and for no apparent reason! (The stories I could share!)🙄

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OBSESS Over (Your Home Service Clients) FEELINGS!

KickStart: “… it’s not what you say or what you do, but how you make people feel that matters the most.” Tony Hsieh, Zappos founder

focus on residential services profits“Feelings, Steve? Seriously?” As a rugged, profits-obsessed residential services business owner you likely focus ONLY on your bottom line! (I did too!) After all, who had time for a squishy, hard-to-manage word like, “feelings”?

I mean, everyone knows “emotions are for sissies”?💪 Right? WRONG! For far too many agonizing years I struggled before FINALLY learning that…

In a residential service business success is based on building “trusting relationships” (TR’s)! 

In fact, Mr. Logical here even reduced this concept into an “Emotional Equation”: Success= (ETR + HTR) x SE= CMB. Say what, Steve?😲

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Get New Residential Customer’s Emails (almost) Every Time!

KickStart: Give a Valid Business Reason for needing a home services caller’s email and your ‘Lead Conversions’ will soar!

residential services marketing successFew marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!

I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?💖 WOO-HOO!

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Clearly Defining Your Home Service Client’s Expectations

KickStart: ‘Clearly defined expectations’ are the basis for all successful relationships.(Including with your homeowner clients.)

This KickStart quote above is a one-size-fits-all principle to guide your business and just maybe… your life!💖 (After all, you have a myriad of ‘ongoing relationships’.) But today, let’s focus on molding your business relationship with each residential customer…

complicated service client relationshipI know. You’re thinking, “Steve, I’m not marrying my homeowner clients! I don’t care about a ‘relationship’.  Honestly? All I want is to a) do the job, b) get paid and c) get on to the next job!”

I get it but SORRY! It just doesn’t work that way!👎 To be truly successful in any Home Services business you MUST focus on each homeowner’s relationship with you AND your workers! Here’s why:

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Stage Managing a New Service Hire’s BIG WELCOME!

KickSTART: Program a brief but enthusiastic welcome reception for a new service employee when they arrive for their first day of work.

CONGRATULATIONS! You’ve recruited, verified, interviewed and hired a Very Best Person.👍 (Hopefully you’ve also performed a ‘Working Interview’ to make sure ‘Charlie’ won’t hate doing the work you’re offering!)

Even better, immediately after hiring Charlie you gave him a tour of your company. You also warmly introduced Charlie to your office staff.

Your goal? To foster an immediate sense of belonging and commitment to help Charlie fight the inevitable ‘New Hire Remorse’! (Too often my ‘New Hire’ would bail on me even before his or her first day on the job!)😲

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How to Spread Your Load with ‘Shared Accountability’ in Residential Services

KickStart: Reduce your personal pressure by sharing the accountability (and rewards) with your employees.

home services manager pressure

24-7 PRESSURE… 365 days a year!😲 Sound familiar? If you own or manage a residential services business… very likely this is your life!

True- we all have to deal with pressure and now more than ever. But for you the pressure is non-stop with workers in the emotionally perilous residential environment! Why? Because there are so many moving parts to your Home Services business!

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The Why and How of Sincerely Thanking Your Service Employees!!

KickStart: Bonus your people ’emotionally’ when you warmly express sincere (and specific) gratitude for their hard work.

Owning a home services business is not for the “faint of heart”! It can be a very lonely entrepreneurial journey.😥 In fact, many residential services business owners become isolated, suspicious and even cynical. I get it- I too spent far too many years on this negative path.

But then I realized needed help. And who knew better the pressures and struggles of working for homeowners than… my employees? So I started delegating authority AND sharing accountability with my workers. Amazingly…

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Keep New Home Service Workers From Bailing Out on You… Before They Even Start!

KickStart: Tie your new employee to your company emotionally when you ‘stage manage their hiring’.

CONGRATULATIONS! You’ve hired a great new employee! Charlie is pumped about his new career, you’re over-the-moon excited and you can’t wait till Charlie starts on Monday morning! But then…

home services employee quits job last minuteOn Friday afternoon you get the dreaded text: “Steve, I appreciate the opportunity. But I’ve decided to go a different way in my career. Best wishes and I’m very sorry to do this to you. Charlie”

AAAARGH! What happened? Who knows?🤷‍♂️ Charlie got a better offer, his previous job called him back to work and/or his wife made fun of his new job working for your company! (You and I both know our Home Services industry is wonderful. But come on… we don’t have the greatest public image!)😲

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