KickStart: Want homeowners to love you? Then love their pet(s)!💖
Yep! Let’s dive into the crazy, stinky world of PETS! I know, for a residential services contractor these furry creatures can be smelly, nasty and/or snarling challenges! (Trust me, I’ve been there!)😮
Marketing your residential services to nervous, skeptical, fearful and sometimes downright confrontational home owners can be a REALLY tough sell!😲 Honestly? For most routine maintenance and/or repair services at best a 1st-time caller will view you as a ‘tolerated irritation’! GULP!
“Hey, Steve! Just wait till they get to know my sparkling personality!”💖 ABSOLUTELY! If you (and your employees) instinctively build great relationships with home owners you’ll go far!
BUT WAIT! How can prospects ‘get to know you personally’ while shopping anonymously over the internet and telephone? They can’t!😥 (Here’s one great resource to ‘win over’ first-time callers!) However, a great trick to super-charge your sales is to…