The Why (and How) of Using Your Residential Caller’s Name.

positive conversation with residential caller

KickStart: Call your prospect by name to emphasize a key point. 

post it note with residential caller name

Ever feel like you’re on a never-ending episode of “The Price is Right”? You know, with “price shoppers” bombarding you with the dreaded, “Uhhhh, I’m just calling around… what’s your rate for this service?” Ugh! I feel your pain!😥

However, quite a few of these so-called “price shoppers” will start out with their name as in, “Hi, this is Sally Smith, and I’m just calling around checking prices…” Now a Post-It note will become your best friend!

That’s right, grab your pen, jot down the caller’s name and use it “selectively” in your conversation. Why? Because behavioral psychologists have discovered that…

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Don’t Hate on “Home Service Price Shoppers”!

calculate the value of a price caller

KickStart: Recognize the long term consequences of not focusing on every service caller!

disgusted with service price callers

“Aargh, another ‘how much do you charge’ caller!” (Screamed as I slammed down the phone!) “I hate price shoppers!” 😡

Steve’s True Confessions Time: This “I hate price shoppers!” outburst was an ongoing complaint from my office staff for many years.

However, I finally realized my company needed to…

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Home Services “Estimates” versus “Pre-Inspections”- which is better?

don't focus on price

KickStart: “Words are important. If you cannot say what you mean, you will never mean what you say.” George Bernard Shaw

Yep, in business the words we use with prospects (and clients) can have big consequences going forward. For example…

I see many Home Service Businesses offering “free estimates”. Me? I disliked this word “estimate” so much I banned it in my own residential services company!😡 Here’s why…

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How to Dig Deeper Before Choosing your “Lead Response Option”

positive home services receptionist

KickStart: Tactfully use Valid Business Questions to sort home service prospects into different Response Options.

Question: Do you want to work for every homeowner that calls your Home Services Business?”🤔

Answer: “No way, Steve! After all, some callers live too far away, other prospects want services we don’t provide and some homeowners simply can’t afford us!”

Well answered and a good analysis! And yet… how much time do you waste with prospects that simply aren’t good potential customers? (Even worse is scheduling an onsite pre-inspection that is a complete waste of time!)😲

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FOCUS on Service Prospects Incoming Phone Calls!

nervous home service pro

KickStart: Stop treating your business phone as a distraction. Instead, obsess over each and every service inquiry! 

nervous home service proWhen your business phone rings do you: A) ecstatically scream with delight?👍💪💖 B) fall into an anxiety attack?😬 or C) collapse in panicked dread?😨 For all you “B” and “C” folks, let’s move you into the delighted “A” category with a ringing phone!

First, reflect on the HUGE stakes with this caller. I know, you’re thinking, “Ummmm, Steve, I thought you were going to cheer me up. I’m even more freaked out now!” My reply?

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How to Win Over a ‘Price-Hesitant Residential Caller’

hesitant home services caller

KickStart: When your home service caller says, “Let me think about it…” tactfully respond with a sneaky question to ‘smoke out’ their real concern!

hesitant home services callerIt’s just so darned frustrating! You answered the phone cheerfully, the ‘chemistry’ with your caller was great and they seemed ready to schedule. So, you tried to close the sale and…

Your prospect replied, “Well, let me think about it and I’ll call you back…”

AARGH! Your caller is lying!😡 She’s NOT going to “call you back”!😥 In fact, she’s already checking your competitor’s website while ‘bailing out’ on you! What’s going on?

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