Turn satisfied customers into raving fans! Passionate brand ambassadors drive business growth. Discover the secrets to creating loyal “Customer Cheerleaders.”
Retirement planning for HVAC pros isn’t just for “someday.” Learn how to save smart, grow your business value, and exit on your terms. Start the succession process today.
Boost profits by offering only select specialty services. Stop overloading customers—focus on what works best for your service market and your bottom line.
Want real home services success? It’s about building a small business that gives YOU freedom, not just work. Discover the profitable ‘Critical Mass’ approach!
Kudos to you, Home Service professional. If you didn’t realize this before, during the COVID-19 pandemic you learned that you provide “essential services” to your clients! Who knew?😮
Booking fewer jobs gives your team time to connect, upsell, and breathe. When you reduce technician burnout you’ll increase profits and customer loyalty.
KickStart: “Seek first to understand.” Stephen R. Covey
Many, many, many🙄 years ago I finally learned that all successful Residential Services companies are “Emotionally Based”.
I know, you’re shaking your head here while muttering, “No, Steve you don’t get it. I own a plumbing/ carpet cleaning/ lawn care, and/or HVAC company”. My reply? “No, these things are the physical service(s) you deliver. BUT…
KickStart: Recognize the long term consequences of not focusing on every service caller!
“Aargh, another ‘how much do you charge’ caller!” (Screamed as I slammed down the phone!) “I hate price shoppers!” 😡
Steve’s True Confessions Time: This “I hate price shoppers!” outburst was an ongoing complaint from my office staff for many years.
However, I finally realized my company needed to…
KickStart: Don’t waste precious business time on non-important busy work.
Maybe Fyodor Dostoevsky said it best 143 years ago, “Above all, don’t lie to yourself.” And yes, our Home Services industry is full of hard-working entrepreneurs who are lying to themselves.😥
“Say what, Steve?” Here’s the deal. Everyone “fritters away” time. This isn’t necessarily a bad thing- we all need down time to relax and recharge.😎 But when we fool (lie to) ourselves we may fall into what I call…
KickStart: man·age ˈma-nij To direct with a degree of skill.
Finding a balance in business (and life) is an ongoing, moving target for most of us. Our shared Home Service Pro entrepreneurial challenge? Managing our OCD tendencies to not get distracted off into Displacement Activities!🙄 Instead, you must focus ONLY on the high-profit, “important stuff”.
True Confession Time: I still find myself going down obsessive rat holes while wasting enormous time on pursuits that add nothing to my happiness, relationships or even my financial net worth!🤔 (You’d think I would have learned by now!)😲
Remember, your residential services company is an incredibly fragile creature. This means as a service business owner or manager you must…