KickStart: “… the inexperienced keep right on going and suffer the consequences.” (Proverbs 22: 3) If you choose to “stay small” protect yourself going forward.
I’m so very proud of you! You’ve analyzed your personality, skills, circumstances and what you (and your family) want out of life.
This honest self-appraisal may have convinced you that the inevitable stress, drama and (at times) agonizing sacrifices required to build a larger Critical Mass Business simply aren’t for you. Instead…
KickStart: Give a Valid Business Reason for needing a home services caller’s email and your ‘Lead Conversions’ will soar!
Few marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!
I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?💖 WOO-HOO!
KickStart: ‘Clearly defined expectations’ are the basis for all successful relationships.(Including with your homeowner clients.)
This KickStart quote above is a one-size-fits-all principle to guide your business and just maybe… your life!💖 (After all, you have a myriad of ‘ongoing relationships’.) But today, let’s focus on molding your business relationship with each residential customer…
I know. You’re thinking, “Steve, I’m not marrying my homeowner clients! I don’t care about a ‘relationship’. Honestly? All I want is to a) do the job, b) get paid and c) get on to the next job!”
I get it but SORRY! It just doesn’t work that way!👎 To be truly successful in any Home Services business you MUST focus on each homeowner’s relationship with you AND your workers! Here’s why:
Boost your business! Learn how to get Google reviews without being pushy. Gentle reminders & team incentives turn happy clients into online cheerleaders.
Take advantage of every jobsite to connect with ideal new customer right next door! Your customer’s neighbors can be your customers too.