Stand out in your market with smart residential plumbing marketing differentiation—build loyalty, boost referrals, and grow equity without big ad spend.
KickStart: “You never get a second chance to make a first IMPRESSion.” Will Rogers
Good old Will was correct! One of the best ways to immediately IMPRESS a homeowner is to…
Turn clients into Customer Cheerleaders! Boost customer referrals, raise prices, cut marketing costs, and build a business that runs (almost) on autopilot.
KickStart: Recognize the long term consequences of not focusing on every service caller!
“Aargh, another ‘how much do you charge’ caller!” (Screamed as I slammed down the phone!) “I hate price shoppers!” 😡
Steve’s True Confessions Time: This “I hate price shoppers!” outburst was an ongoing complaint from my office staff for many years.
However, I finally realized my company needed to…
Smart contractors use business cards as a marketing tool to turn everyday encounters into new leads, winning more jobs without dreaded cold calls.
KickStart: “Words are important. If you cannot say what you mean, you will never mean what you say.” George Bernard Shaw
Yep, in business the words we use with prospects (and clients) can have big consequences going forward. For example…
I see many Home Service Businesses offering “free estimates”. Me? I disliked this word “estimate” so much I banned it in my own residential services company!😡 Here’s why…
KickStart: “… the inexperienced keep right on going and suffer the consequences.” (Proverbs 22: 3) If you choose to “stay small” protect yourself going forward.
I’m so very proud of you! You’ve analyzed your personality, skills, circumstances and what you (and your family) want out of life.
This honest self-appraisal may have convinced you that the inevitable stress, drama and (at times) agonizing sacrifices required to build a larger Critical Mass Business simply aren’t for you. Instead…
Boost bookings with smart email capture! Learn how offering value, like a prep checklist, makes homeowners happy to share their email.
Clearly defining expectations is the fastest way to boost customer satisfaction, earn 5-star reviews, and create loyal cheerleaders for your service.
Boost your business! Learn how to get Google reviews without being pushy. Gentle reminders & team incentives turn happy clients into online cheerleaders.