KickStart: Residential Home Services Cheerleaders not only provide immediate benefits but will also help your company indirectly!
We recently focused on how delighted “Customer Cheerleaders” can help your residential services company immediately.
After all, Cheerleaders will help you immediately with 1) booking skittish callers*, 2) improved cash flow, AND 3) let you charge (much) more than the “going rate”!
KickStart: Obsess over the “important stuff” in business. (And life!)
The secret, folks? We learned in Part I of this series to reject treacherous, time-wasting Displacement Activities that add nothing to your home service company bottom line and/or future family happiness. How?
KickStart: “… the inexperienced keep right on going and suffer the consequences.” (Proverbs 22: 3) If you choose to “stay small” protect yourself going forward.
I’m so very proud of you! You’ve analyzed your personality, skills, circumstances and what you (and your family) want out of life.
This honest self-appraisal may have convinced you that the inevitable stress, drama and (at times) agonizing sacrifices required to build a larger Critical Mass Business simply aren’t for you. Instead…
KickStart: Pre-orient a confused new residential client on what will you’ll be doing in their home. (#2 in an “intermittent series”- Click HERE for #1.)
“Bewitched, bothered and BEWILDERED?” Folks, it’s not just Ella way back in 1956 that was ““Bewitched, bothered and BEWILDERED”! As a new homeowner nervously awaits your company to service their home they too are “bewildered”! (And very, very CONFUSED!) Think about it…
KickStart: Give a Valid Business Reason for needing a home services caller’s email and your ‘Lead Conversions’ will soar!
Few marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!
I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?💖 WOO-HOO!
KickStart: ‘Clearly defined expectations’ are the basis for all successful relationships.(Including with your homeowner clients.)
This KickStart quote above is a one-size-fits-all principle to guide your business and just maybe… your life!💖 (After all, you have a myriad of ‘ongoing relationships’.) But today, let’s focus on molding your business relationship with each residential customer…
I know. You’re thinking, “Steve, I’m not marrying my homeowner clients! I don’t care about a ‘relationship’. Honestly? All I want is to a) do the job, b) get paid and c) get on to the next job!”
I get it but SORRY! It just doesn’t work that way!👎 To be truly successful in any Home Services business you MUST focus on each homeowner’s relationship with you AND your workers! Here’s why:
KickStart: Want more reviews? Mention how important their online review is to the employee who worked in the customer’s home.
Let me be clear. I am NOT a ‘marketing guru’! Why not? Because the constant, frenetic changes in online marketing make my head hurt!😲 But I do know a bit about ‘Timeless Concepts’ (this phrase IS part of my tag line, after all!) in business.
Hands down, marketing’s most ‘Timeless Concept’ is ‘word of mouth’ advertising. But NOW it can be supercharged with ‘Today’s Tools’! (Darn it- how did the second half of my tag line sneak in here?)😁
KickStart: Send a brightly colored envelope “pre-orienting’ close-by home owners that you’ll be “in the area”. (Include a list of your services.)
Marketing your residential services is tough! After all, home owners are bombarded with a dizzying deluge of advertising and (GRRRR!) low-price offers!😡 But WAIT!
You have an exclusive, ‘virgin marketing territory’ when you or your on-site workers make a friendly, ‘heads-up’ visit to the neighbors when beginning each job. Or even better, in conjunction with your personal visits…
‘Pre-orient’ the neighbors that you’ll be “in the area” BEFORE your scheduled work. Simply…
KickStart: Make a friendly, ‘heads-up’ visit to the neighbors when beginning each job. Optional: Or pre-contact them by mail.
Think about this. On every residential job your Home Service Business workers are SURROUNDED by potential NEW customers… the neighbors!👍 BUT…
Is your company taking advantage of this secret, exclusive-to-you marketing opportunity?🤔 For example, your on-site workers should always…