KickStart: “Seek first to understand.” Stephen R. Covey
Many, many, many🙄 years ago I finally learned that all successful Residential Services companies are “Emotionally Based”.
I know, you’re shaking your head here while muttering, “No, Steve you don’t get it. I own a plumbing/ carpet cleaning/ lawn care, and/or HVAC company”. My reply? “No, these things are the physical service(s) you deliver. BUT…
Turn clients into Customer Cheerleaders! Boost customer referrals, raise prices, cut marketing costs, and build a business that runs (almost) on autopilot.
KickStart: Recognize the long term consequences of not focusing on every service caller!
“Aargh, another ‘how much do you charge’ caller!” (Screamed as I slammed down the phone!) “I hate price shoppers!” 😡
Steve’s True Confessions Time: This “I hate price shoppers!” outburst was an ongoing complaint from my office staff for many years.
However, I finally realized my company needed to…
KickStart: Before leaving, give clients a “tour” of the job and thank them for their business.💖
I know, you (and your front-line workers) are under a lot of pressure.😲
The phone (hopefully) keeps ringing and every crew needs to “shoehorn in” an extra job or two… every day! So, it’s tempting to bang out this project and ZOOM off to the next Job! Don’t fall into this trap!👎
Turn a nervous first-time homeowner into a loyal fan! Guide the customer journey by asking permission at each step to build trust and 5-star reviews.
Onboarding new hires right is much more than handing them a uniform and company manual. Instill culture, values and be consistent. Here’s how…
Wasting time on “busy work”? Discover real productivity tips to ditch the menial and focus on what truly grows your home service business.
Home service entrepreneurs need to invest in new employees immediately after hiring. Learn how to tie a new employee to your company emotionally.
KickStart: man·age ˈma-nij To direct with a degree of skill.
Finding a balance in business (and life) is an ongoing, moving target for most of us. Our shared Home Service Pro entrepreneurial challenge? Managing our OCD tendencies to not get distracted off into Displacement Activities!🙄 Instead, you must focus ONLY on the high-profit, “important stuff”.
True Confession Time: I still find myself going down obsessive rat holes while wasting enormous time on pursuits that add nothing to my happiness, relationships or even my financial net worth!🤔 (You’d think I would have learned by now!)😲
Remember, your residential services company is an incredibly fragile creature. This means as a service business owner or manager you must…
KickStart: “You should not only strike while the iron is hot, but make it hot by striking!” Oliver Cromwell
Every Home Services business owner KNOWS they should do more cold call selling. Correct? Absolutely! And yet…
We don’t! I know, you’ve got 1,000 reasons (excuses?) to not make sales calls but in reality…
We all hate, fear and despise knocking on the doors of strangers😬 and therefore… we don’t! But wait!
Why not do “Serendipity Selling” when you instinctively “strike” during your daily business (and personal) routine? For example …