3 phrases to win over an unhappy homeowner!

KickStart: Convert an angry residential client into a Cheerleader by 1) saying “Thank you”, 2) apologizing, and 3) reassuring them. Shocked? Then read on…

You’ve started making the Immediate Quality Check Calls I recently suggested? I’m honored! (And always a bit surprised when clients actually implement what I recommend!) But wait!

UH-OH! You’ve dug up an unhappy customer.😲 However, instead of panicking I want you first to say…

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Another residential job completed and…?

KickStart: Call clients immediately to make sure they’re happy BEFORE they can trash your company online.

side mirror view of home services rendered

WOO-HOO! Another job is in your rear view mirror and you’re driving away with a juicy check!  Time to celebrate! 🎉🎊✨🎆 OR…

You may still get ‘bushwhacked’ with a nasty one-star Google ‘surprise review’ when the home owner’s Buyer’s Remorse kicks in! Avoid these scathing online reviews (from a homeowner that appeared happy) when you implement…

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How a 3-letter acronym can transform your business!

KickStart: Get your entire company focused on their ‘Triple A’s’ (Appearance, Actions and Attitude) and profits will soar!

progressing home service contractor

I admit it. I truly love inventing acronyms for routine daily activities. (This drives Sioux nuts!)🙄 But my staff used abbreviations in my residential services business all the time. For example…

We invented and implemented a PDS (Production Day Sheet), IQC (Immediate Quality Check calls) and an EEB (Employee Efficiency Bonus program), etc. You get the idea, right?

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How to (gently) promote online reviews!

KickStart: Want more reviews? Mention how important their online review is to the employee who worked in the customer’s home.

Let me be clear. I am NOT a ‘marketing guru’! Why not? Because the constant, frenetic changes in online marketing make my head hurt!😲 But I do know a bit about ‘Timeless Concepts’ (this phrase IS part of my tag line, after all!) in business.

Hands down, marketing’s most ‘Timeless Concept’ is ‘word of mouth’ advertising. But NOW it can be supercharged with ‘Today’s Tools’! (Darn it- how did the second half of my tag line sneak in here?)😁

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Stop communicating ‘intrusively’

stressed home services customerKickStart: When booking their work give your residential customer options on how you should contact them.

All of us (including you, me AND your residential clients) are more stressed (and OUT of control) than ever before!😲 This is why you must help your customers FEEL ‘in control’. (Including on their first nervous phone call inquiring about your services.)

But remember, no customer wants to completely control your work on their home. If they did, the home owner wouldn’t be calling your company. They’d just do the work themselves!

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Marketing services to the neighbors- Part II

KickStart: Send a brightly colored envelope “pre-orienting’ close-by home owners that you’ll be “in the area”. (Include a list of your services.)

residential service marketing headachesMarketing your residential services is tough! After all, home owners are bombarded with a dizzying deluge of advertising and (GRRRR!) low-price offers!😡 But WAIT!

You have an exclusive, ‘virgin marketing territory’ when you or your on-site workers make a friendly, ‘heads-up’ visit to the neighbors when beginning each job. Or even better, in conjunction with your personal visits…

‘Pre-orient’ the neighbors that you’ll be “in the area” BEFORE your scheduled work. Simply…

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Marketing services to the neighbors- Part I

KickStart: Make a friendly, ‘heads-up’ visit to the neighbors when beginning each job. Optional: Or pre-contact them by mail.

Think about this. On every residential job your Home Service Business workers are SURROUNDED by potential NEW customers… the neighbors!👍 BUT…

Is your company taking advantage of this secret, exclusive-to-you marketing opportunity?🤔 For example, your on-site workers should always…

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The WHY (and how to) of Building an ‘Employee Waiting List’

KickStart: Avoid ‘Desperation Hiring’ by continually recruiting and interviewing future employees BEFORE you need them!

Why, oh why, did it always happen late on a Friday afternoon?☹ I’d had a good week (defined as 100% delighted residential clients!), was finishing up paperwork on my desk, and looking forward to a fun weekend. Then my employee Charlie appeared…

Charlie: “Uh, Steve, can I talk to you?”

Me: “Sure, Charlie, what’s up?”

frustrated home services business manager

Charlie: “Ummmm, Steve, I’m really sorry to do this to you. But I’ve got a new job starting on Monday. I asked them if I could give you more notice but they’re insisting I start immediately…” 

And my relaxed weekend came crashing down! Now I was facing double shifts to cover Charlie’s booked-solid schedule! Or even worse being forced into the dreaded Desperation Hiring! AAARGH!😲

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BEFORE hiring do a ‘Trial Hire’

KickStart: BEFORE hiring even the best job applicant pay them to work with you for a day.

Have you ever received a text like this from a new hire? (Remember, this applicant interviewed great!)😥

resignation text

If so, here’s the deal: You LOVE the Home Services industry. (Me too!) But hard as it is to believe…

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