Essentials – Home Front Success

Recruit your employees to… recruit for you!

Dear Home Services professional,

Welcome to the new world of hiring! (HINT: It’s a disaster out there and especially when looking for technicians!)😲 Finding quality front-line workers has always been tough in our industry. But now? It is a war out there!

In any war the side with the best army wins! Which means you must start ‘recruiting’. I recently shared how to convert your clients into ‘CRO’s’. (Customer Recruiting Officers) Think about it.🤔 Who knows better than your clients who should be working in their homes?

However, you have another great ‘recruiting resource’ already working for you! That’s right…

Throw your ‘hiring net’ wide!

by Steve Toburen

NEWS FLASH! Hiring front line technicians has NEVER been more challenging! The good, old “just put a Help Wanted ad in the newspaper and desperate job seekers will call begging for a job” Hiring Model is dead and buried!😲

Instead, just follow the Marine’s old recruiting slogan, “We’re looking for a few good men!” (And women!)👍

What is ‘Perfection’ in Your Residential Services Business?

by Steve Toburen

SpeedTIP: Learn to ‘let go’ (and discover ‘Personal Freedom’) by redefining the word “perfect”.

I’ve been accused (unjustly in my opinion) of being ‘a bit OCD’!😲 OK, OK! I’ll admit I liked things to be ‘perfect’ in my home services business and especially for my much-loved customers! Sound like anyone you know?🤔

Here’s the deal. If you are serious about growing your company into a ‘Critical Mass Business’ (one that will run smoothly without you being there 24-7) you MUST tweak your definition of ‘perfection’. Here’s why…

The seductive trap of a customer’s “We love YOU”!

by Steve Toburen

I’m assuming you’re an expert craftsperson in your chosen home services sector. PLUS you are reliable, honest, hardworking and have a sparkling personality!😁 So undoubtedly your clients passionately love… YOU!💖

“My clients love me, Steve? Then I guess I’m ‘successful’! WOO-HOO!” STOP!🛑 This ‘client love affair’ should scare you to death! Why? It is the ‘two-edged sword’ found in the phrase, “…your clients love… YOU!“

On one hand, CONGRATULATIONS! You truly are Winning on the Home Front! After all, we all ‘love being loved’!😍 (Me too!) And yet…

“How can I get a new tech ‘started off right’?”

by Steve Toburen

Ask Steve: Who should be training my new Service Tech?

Steve says: Look for the employee who A) best embodies your company culture and B) ‘plays by YOUR rules’!

Seven Tough “Taking Stock” Questions

by Steve Toburen

“He who asks questions cannot avoid the answers”
Cameroonian proverb

So I just recently ruminated on how our individual success can be measured by “Being grateful”. (And I even threw in a Biblical reference for good measure!) However, an old saying also states, “If you do what you have always done… you will get what you’ve always gotten!”

Do you appreciate the potential you have?

by Steve Toburen

I seldom quote the Bible in business. (Even though virtually all Bible principles can help us find business success. Don’t get me started…)

However, maybe the recipe to FEEL successful in business (and life) is based on four little words found at the end of Colossians 3: 16: “And show yourselves thankful.”

Don’t bore me with WHAT you do!

by Steve Toburen

Yes, I know you started your HVAC, lawn care, carpet cleaning, plumbing, ya-da, ya-da you insert the residential business because you knew how to do the work. And yet guess what- it doesn’t matter what you DO. (I know this may be shocking, even offensive heresy!) But bear with me…

It’s all about “Cheerleaders”!

by Steve Toburen

So what is a “Customer Cheerleader”?

Simply stated a Cheerleader is an “unpaid salesperson” for your company. These clients LOVE your service, employees, company and yes- YOU so much that they passionately promote (and push!) your services to their friends, neighbors and associates.