Why (and how) to avoid becoming a ‘commodity’

going out of business signYa gotta feel sorry for the poor retailers!😥 They’ve got pandemic problems, ‘supply chain’ issues, staffing challenges AND stores get ‘price shopped’ like crazy! After all, I can easily get 10 or 15 price quotes in a few seconds online for any manufactured good! (And you thought you had ‘Price Shopper’ issues!)😲

Remember, ‘people buy any commodity based on who offers the lowest price’! (Customers know a commodity is the same no matter where you buy it so why not go with the lowest price?) However…

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