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KickStart: “Seek first to understand.” Stephen R. Covey
Many, many, many🙄 years ago I finally learned that all successful Residential Services companies are “Emotionally Based”.
I know, you’re shaking your head here while muttering, “No, Steve you don’t get it. I own a plumbing/ carpet cleaning/ lawn care, and/or HVAC company”. My reply? “No, these things are the physical service(s) you deliver. BUT…
KickStart: Develop remote workers to answer your service business lines when you (or your office staff) aren’t available. Read on to review the four simple steps to “git ‘er done”…
I’ve been (unjustly) accused of being a bit OCD in my Home Services business!🙄 And yes, too often I was guilty as charged when it came to me personally answering incoming calls on my business line(s)… 24-7!
Steve’s Embarrassing Confession: Even after we were grossing almost $2,000,000.00+ yearly I STILL was answering my business lines… even at home 24-7! In fact, (GULP!😲) I STILL kept on doing this AFTER I sold our company. That’s when my dear wife Sioux blew up! (Hopefully she won’t get mad again reading this- 30 years later!)😡
Sure, you should focus on your business phone. After all, every missed/mishandled call can literally cost you many 1,000’s of dollars in downstream income. But eventually I realized that not every call needed to be answered by me (or any business owner) personally! Instead…
KickStart: Give a Valid Business Reason for needing a home services caller’s email and your ‘Lead Conversions’ will soar!
Few marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!
I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?💖 WOO-HOO!
KickStart: ‘Clearly defined expectations’ are the basis for all successful relationships.(Including with your homeowner clients.)
This KickStart quote above is a one-size-fits-all principle to guide your business and just maybe… your life!💖 (After all, you have a myriad of ‘ongoing relationships’.) But today, let’s focus on molding your business relationship with each residential customer…
I know. You’re thinking, “Steve, I’m not marrying my homeowner clients! I don’t care about a ‘relationship’. Honestly? All I want is to a) do the job, b) get paid and c) get on to the next job!”
I get it but SORRY! It just doesn’t work that way!👎 To be truly successful in any Home Services business you MUST focus on each homeowner’s relationship with you AND your workers! Here’s why:
Take advantage of every jobsite to connect with ideal new customer right next door! Your customer’s neighbors can be your customers too.
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