KickStart: “You should not only strike while the iron is hot, but make it hot by striking!” Oliver Cromwell
Every Home Services business owner KNOWS they should do more cold call selling. Correct? Absolutely! And yet…
We don’t! I know, you’ve got 1,000 reasons (excuses?) to not make sales calls but in reality…
We all hate, fear and despise knocking on the doors of strangers😬 and therefore… we don’t! But wait!
Why not do “Serendipity Selling” when you instinctively “strike” during your daily business (and personal) routine? For example …
A homeowner sees your company’s photo ID badge at the supermarket and asks you for information. Or you are picking up your kids after school in your service vehicle and a parent approaches you. A perfect opportunity to “strike” when you…
Carry a multi-pocketed, well stocked business card case at all times!
Multi-pocketed? YES and here’s why! A residential services entrepreneur should never leave home without a supply of three different business cards…
1. “No cell phone” business card. Say what, Steve?😲 That’s right, carry the same card as #2 below BUT without your personal cell phone listed. Then make new prospects feel oh-so-very-special when you tell them…
“Let me jot down my personal cell number for you to reach out with any questions.” (Always leave a writable area on the back of your business cards.)
HINT: Use this same “jot down my personal cell number…” trick when “recruiting” (poaching?) impressive employees you notice working in other businesses. By the way…
If you’re struggling to find workers I share all my “active recruiting” systems in my 3-hour, online “Hiring the Very Best!” LIVE seminar.💲 Click HERE to learn more…
2. A high-class business card. Invest in a talented professional to design a simple logo and then layout your business cards. Use high end card stock and include your photo along with your email, company website, and phone number(s).
NOTE: List your services on the back but leave writable white space too. (This means no glossy, slick coating on the back of the card!) Click HERE for 16 more business card do’s and don’ts!
3. $25.00 gift cards. These high quality laminated plastic cards (don’t cheap out here!)🙏 will have all the info of your other cards but with a $25.00 (or even $50.00) face value. Hand these “valuable” gift cards to new prospects so they’ll be motivated to save your contact info!
WARNING: Don’t include any sneaky fine print, expiration dates or special conditions in these gift cards. (These are all are a big turn-off to a new prospect!)👎 Of course, you’ll be protected with your existing minimum charge so the very worst that happens is you’ll be working for 25 bucks less than your minimum. No big deal to book a new client!🤷🏼♂️
Your little multi-pocketed business card case will be a HUGE help in “striking while the iron is hot”! (Lord Cromwell would be so very proud of your new “Serendipity Selling” strategy!)
BUT, instead of helplessly waiting for your prospect to (hopefully) call you why not use your little black card case to (sneakily) get your new sales prospect’s contact information? Hmmm, let’s talk about this real soon!👍
Steve