Pricing – Home Front Success

How to convert ‘How much…?’ texts into booked jobs!

KickStart: Quickly involve your texting prospects when you interview them using ‘Valid Business Questions’!

Sigh…!👎 Thanks to smartphones the venerable over-the-phone text question “How much do you charge?” can be texted to you… 24-7!🙄 GRRRR!😡

So, ya suck it up, carefully text back with an estimated price and… NO REPLY!😖 So, how can you convert this potentially great lead that texted you? (Without being ‘ghosted’ once you quote a price!)

IMPORTANT: Please do not assume that a “How much…? text means they are a dirty, rotten ‘Price Shopper’! Instead, many wealthy homeowners simply don’t know what else to ask! So they fall back to asking about your pricing!

Win back straying clients with ‘Feel-Felt-Found’!

by Steve Toburen

KickStart: For the (very few) previous clients who balk at rebooking due to your higher prices use Steve’s ‘Feel-Felt-Found’ Objection Buster Reply!💲💲💲

I feel like a proud parent! After all my exhortations you actually raised your prices!👍👍 CONGRATULATIONS! (You deserve it!)

Now (hopefully) you are following my 3 step sequence to rebook past customers after a price increase. Since most customers don’t even remember what they paid last time most will just automatically schedule with you again. However…

How to ‘win over’ a price-resistant past customer!

by Steve Toburen

KickStart: IF you get called out on higher pricing don’t justify. Simply reply, ‘we were forced’ to raise our prices. (And always raise prices by an ‘odd %’!)

CONGRATULATIONS! You’ve sucked it up and raised your prices! (Hopefully after using my ‘Two-Tier Trial Pricing’ to test the waters.)

Want more help? In my 3 hour, online SFS: Winning over your caller! LIVE seminar I share a complete Phone Format(script) that re-books every previous client after a price increase- GUARANTEED!👍👍 HERE are my upcoming class dates…

Remember: Don’t call out your (higher) pricing when quoting and re-booking previous customers. Why not? Because 95% of your clients don’t remember what you charged them last time! WOO-HOO!

How to book previous clients AFTER raising your prices

by Steve Toburen

KickStart: Don’t call attention to your new (higher) prices for clients wanting to rebook. (Most can’t remember what they paid last time!)

It’s no fun living in fear! And yet far too many Home Service Professionals are SCARED TO DEATH to raise their prices!😢

NOTE: It is essential to raise your prices in this age of competing for the Very Best People (VBP) since the VBP want (and deserve) to be paid more. So…

Adding ‘Profit Building Pricing’ for the Home Front!

by Steve Toburen

KickSTART: Test out your new higher pricing strategy only on new customers at first.

NEWS FLASH: MORE money is better than LESS money! (And so MUCH better than NO money!)

Don’t worry, folks! This won’t be a paean to conspicuous consumption and ‘obscene profits’.💲💲💲 (Is there such a thing as “too much (honestly earned) profit”?)

Instead, money (produced by PROFIT) is just a tool to improve the lives of all concerned.👍👍 (Your employees, your family, deserving needy ones and YOU!)

How to answer your phone fear-free!

by Steve Toburen

KickStart: Instead of calling it a ‘script’ give your staff a proactive ‘Phone Format’. (You’ll hit less employee resistance!)

Your business phone rings, you (timidly) answer and yet once again you hear the question you dread…

“Yeah, ummm… I was just calling around to see how much you charge…?” And panic strikes!

Seriously? I mean, how many times have you heard this query over the years? And yet you and/or your staff STILL don’t have a ‘phone script’? If so, I SAY GREAT!👍👍 Here’s why…