KickStart: Get more 5-star reviews by asking for the homeowner’s “Permission to Proceed” throughout the project.
Are you happy in our Home Services industry? You reply, “Absolutely, Steve! What’s not to love? I’m blessed with interesting jobs, the money is great and I work with some great customers and employees!” (Of course, these same clients and employees can be a trial sometimes!)
But now look through your first-time customer’s eyeglasses to feel in a very real sense… their pain!😥
Do current world events have you (and your clients) feeling a bit overwhelmed, nervous, panicked or ALL of these? Absolutely! Me too! (And don’t even get me started on gas prices!)
These negative feelings mean you must respect your residential customer’s ‘Personal Emotional Space’! ‘ After all, you wouldn’t burst into your customer’s homes without knocking, would you? So, stop barging into your customer’s mental ‘Inner Sanctum’ without permission! For example…
KickStart: Calm (and win over) nervous home owners by helping them feel ‘in control’.
“OK, Steve, with the pandemic I totally get respecting our customer’s Personal Space! But what’s up with this ‘Emotional Space’ stuff?”
I understand your confusion! However, two Core Principles of Service Engineering are:
KickSTART: Test out your new higher pricing strategy only on new customers at first.
NEWS FLASH: MORE money is better than LESS money! (And so MUCH better than NO money!)
Don’t worry, folks! This won’t be a paean to conspicuous consumption and ‘obscene profits’.💲💲💲 (Is there such a thing as “too much (honestly earned) profit”?)
Instead, money (produced by PROFIT) is just a tool to improve the lives of all concerned.👍👍 (Your employees, your family, deserving needy ones and YOU!)
Kick START: Nudge your caller to ‘invest time’ with you by interviewing them about their home. (Your ‘booking ratio’ will skyrocket!)
Most Home Service Professional’s leads (potential customers) contact them in ever-so-many ways. (Texts, emails, Facebook Messenger, Yelp, website chats, Angies, Whatsapp, etc.) But nothing got my blood racing faster than my business phone ringing! You too?🤔 GREAT!👍
BUT a warning! Fail to ‘convert’ this nervous and skeptical first-time caller into a booked job? Your ‘downstream income’ loss will be HUGE!😥 Plus even more urgently? You need to cover payroll THIS Friday!😲