Why (and How to) Focus On 3 Essential Business Areas

KickStart: man·​age ˈma-nij To direct with a degree of skill. 

small business owner focuses on priorities

Finding a balance in business (and life) is an ongoing, moving target for most of us. Our shared Home Service Pro entrepreneurial challenge? Managing our OCD tendencies to not get distracted off into Displacement Activities!🙄 Instead, you must focus ONLY on the high-profit, “important stuff”.

True Confession Time: I still find myself going down obsessive rat holes while wasting enormous time on pursuits that add nothing to my happiness, relationships or even my financial net worth!🤔 (You’d think I would have learned by now!)😲

Remember, your residential services company is an incredibly fragile creature. This means as a service business owner or manager you must…

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The “5-W” Home Services Accountability Checklist

KickStart: “Accountability breeds response-ability.”  Stephen R. Covey

An essential part of growing into adulthood is becoming “accountable” for our actions. Honestly? Prisons are full of overgrown babies who have never matured enough to follow this basic rule of nature: “For every action there is… a re-action.”😥

However, I (eventually) learned that “accountability” shouldn’t focus ONLY on the bone-headed mistakes of my service employees! Instead, when a worker took “response-ability” I needed to both praise them and share the extra profits that they generated!

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The Unexpected Happens! Will You Be Ready in Your Service Business?

KickStart: “… the inexperienced keep right on going and suffer the consequences.” (Proverbs 22: 3)  If you choose to “stay small” protect yourself going forward.

content home service contractorI’m so very proud of you! You’ve analyzed your personality, skills, circumstances and what you (and your family) want out of life.

This honest self-appraisal may have convinced you that the inevitable stress, drama and (at times) agonizing sacrifices required to build a larger Critical Mass Business simply aren’t for you. Instead…

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Are You Loving the “SELF”-Employed Life?🤔

KickStart: “When you come to a fork in the road, take it!”😲 Yogi Berra, Baseball Hall of Fame catcher/manager and pithy folk philosopher.

Good for Yogi! He was a man of action! But Yogi overlooked a very important part of any “fork in the road”.

Recognizing that a decision “masquerading as a small choice” now can have HUGE consequences later in life!😲

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OBSESS Over (Your Home Service Clients) FEELINGS!

KickStart: “… it’s not what you say or what you do, but how you make people feel that matters the most.” Tony Hsieh, Zappos founder

focus on residential services profits

“Feelings, Steve? Seriously?” As a rugged, profits-obsessed residential services business owner you likely focus ONLY on your bottom line! (I did too!) After all, who had time for a squishy, hard-to-manage word like, “feelings”?

I mean, everyone knows “emotions are for sissies”?💪 Right? WRONG! For far too many agonizing years I struggled before FINALLY learning that…

In a residential service business success is based on building “trusting relationships” (TR’s)! 

In fact, Mr. Logical here even reduced this concept into an “Emotional Equation”: Success= (ETR + HTR) x SE= CMB. Say what, Steve?😲

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What is the ‘Primary Purpose’ of your Home Services Business?

KickStart: Examine building a Critical Mass Business to bring you the elusive ‘Personal Freedom’!

We’ve recently discussed the why and how of creating a work atmosphere that is 1) safe, 2) sane, and 3) stable. (More important than ever in these CRAZY TIMES!) However…

While happy, engaged and committed workers are incredibly important they shouldn’t be the Primary Purpose of your business. NOTE: Please don’t focus ONLY on ‘getting big’. After all, I’ve consulted with Home Service entrepreneurs who have 100’s of employees and are totally enslaved by their business!

Of course, I (of all people) am a big fan of money! After all, I tell every class, “All things being equal… it is better to have more money than no money!” Why? Because financial success is a tool- to help others and bring you (and your family) freedom! (More on this in a bit.) But first, a warning…

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How a 3-letter Acronym Can Transform your Business!

KickStart: Get your entire company focused on their ‘Triple A’s’ (Appearance, Actions and Attitude) and profits will soar!

progressing home service contractor

I admit it. I truly love inventing acronyms for routine daily activities. (This drives Sioux nuts!)🙄 But my staff used abbreviations in my residential services business all the time. For example…

We invented and implemented a PDS (Production Day Sheet), IQC (Immediate Quality Check calls) and an EEB (Employee Efficiency Bonus program), etc. You get the idea, right?

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