Valid Business Questions - Home Front Success

How to Dig Deeper Before Choosing your “Lead Response Option”

KickStart: Tactfully use Valid Business Questions to sort home service prospects into different Response Options.

Question: “Do you want to work for every homeowner that calls your Home Services Business?”🤔

Answer: “No way, Steve! After all, some callers live too far away, other prospects want services we don’t provide and some homeowners simply can’t afford us!”

Well answered and a good analysis! And yet… how much time do you waste with prospects that simply aren’t good potential customers? (Even worse is scheduling an onsite pre-inspection that is a complete waste of time!)😲

How to Win Over a ‘Price-Hesitant Residential Caller’

by Steve Toburen

KickStart: When your home service caller says, “Let me think about it…” tactfully respond with a sneaky question to ‘smoke out’ their real concern!

It’s just so darned frustrating! You answered the phone cheerfully, the ‘chemistry’ with your caller was great and they seemed ready to schedule. So, you tried to close the sale and…

Your prospect replied, “Well, let me think about it and I’ll call you back…”

AARGH! Your caller is lying!😡 She’s NOT going to “call you back”!😥 In fact, she’s already checking your competitor’s website while ‘bailing out’ on you! What’s going on?

Get New Residential Customer’s Emails (almost) Every Time!

by Steve Toburen

KickStart: Give a Valid Business Reason for needing a home services caller’s email and your ‘Lead Conversions’ will soar!

Few marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!

I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?💖 WOO-HOO!