KickStart: “All the world’s a stage, and all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts.” William Shakespeare
You gotta love good, old Bill for pithily dissecting the human condition! And yep- Mr. Shakespeare’s quote above goes double for those of us working daily in our customer’s homes.
Ironically, long before I became a William Shakespeare groupie I’d often remind my in-the-home production employees they were “actors in our company’s Home Front stage play”.
Now very likely you personally have always instinctively recognized that you are “on stage playing a part” in a client’s home. However, here’s your challenge…
“Ummm, what’s a ‘Cheerleader’, Steve?”🤔 A Cheerleader is a homeowner that is so delighted and yes, surprised with the level of service they’ve received they will “sing your praises from the rooftops”! (And more importantly, post multiple 5-star reviews online!)⭐⭐⭐⭐⭐
It’s just so darned frustrating! You answered the phone cheerfully, the ‘chemistry’ with your caller was great and they seemed ready to schedule. So, you tried to close the sale and…
Few marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!
KickStart: When booking their work give your residential customer options on how you should contact them.
I feel like a proud parent! After