Get New Residential Customer’s Emails (almost) Every Time!

KickStart: Give a Valid Business Reason for needing a home services caller’s email and your ‘Lead Conversions’ will soar!

residential services marketing successFew marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!

I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?πŸ’– WOO-HOO!

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How to (gently) promote online reviews!

KickStart: Want more reviews? Mention how important their online review is to the employee who worked in the customer’s home.

Let me be clear. I am NOT a ‘marketing guru’! Why not? Because the constant, frenetic changes in online marketing make my head hurt!😲 But I do know a bit about ‘Timeless Concepts’ (this phrase IS part of my tag line, after all!) in business.

Hands down, marketing’s most ‘Timeless Concept’ is ‘word of mouth’ advertising. But NOW it can be supercharged with ‘Today’s Tools’! (Darn it- how did the second half of my tag line sneak in here?)😁

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Stop communicating ‘intrusively’

stressed home services customerKickStart: When booking their work give your residential customer options on how you should contact them.

All of us (including you, me AND your residential clients) are more stressed (and OUT of control) than ever before!😲 This is why you must help your customers FEEL ‘in control’. (Including on their first nervous phone call inquiring about your services.)

But remember, no customer wants to completely control your work on their home. If they did, the home owner wouldn’t be calling your company. They’d just do the work themselves!

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Win back straying clients with ‘Feel-Felt-Found’!

KickStart: For the (very few) previous clients who balk at rebooking due to your higher prices use Steve’s ‘Feel-Felt-Found’ Objection Buster Reply!πŸ’²πŸ’²πŸ’²

proud parent and graduateI feel like a proud parent! After all my exhortations you actually raised your prices!πŸ‘πŸ‘ CONGRATULATIONS! (You deserve it!)

Now (hopefully) you are following my 3 step sequence to rebook past customers after a price increase. Since most customers don’t even remember what they paid last time most will just automatically schedule with you again. However…

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How to book previous clients AFTER raising your prices

KickStart: Don’t call attention to your new (higher) prices for clients wanting to rebook. (Most can’t remember what they paid last time!)

home service business owner scared to raise prices It’s no fun living in fear! And yet far too many Home Service Professionals are SCARED TO DEATH to raise their prices!😒

NOTE: It is essential to raise your prices in this age of competing for the Very Best People (VBP) since the VBP want (and deserve) to be paid more. So…

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