Get New Residential Customer’s Emails (almost) Every Time!

KickStart: Give a Valid Business Reason for needing a home services caller’s email and your ‘Lead Conversions’ will soar!

residential services marketing successFew marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!

I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?💖 WOO-HOO!

Winning over your caller classRESOURCE #1: Before you can ask for their email ya gotta book your caller! So, you need our 3 hour, online SFS: Winning over your caller! LIVE seminar. Click HERE for 100’s of ‘Lead Conversion’ ideas and systems to easily book prospects who use text, email, Facebook, website chat or even… the phone! HERE are our upcoming class dates…

But STOP!🛑 Even after booking the job students tell me many new customers initially resist giving up their email address. And who can blame them?🤷‍♂️ After all, nobody likes being spammed!😡 Therefore, too often your phone conversation plays out like this…

Your dispatcher innocently asks: “And can I get your email?” But your caller hears, “Give me your email so we can spam you!”😲 So callers reply…

Caller: “Uh, do you really need my email? I try not to give it out…”😥 So sad because with a slightly tweaked phone script callers will happily share their email. After booking the job simply say…

“Mrs. Jones, I have a ‘How To Get Your Home Ready for (the service you will be performing)checklist for you. I can email it over right now so you’ll know what to do before our crew arrives next Tuesday !😉 Which email address should I send it to?” BINGO! 

cheerleader customer delighted with home service communicationNOTE: This is a perfect example of using a Valid Business Reason to JUSTIFY your request. It works because 1) your caller understands WHY you are asking and 2) they really want to check out your ‘Getting Ready for Us’ checklist.

RESOURCE #2: Click HERE for a free, sample “How to get your home ready for us” checklist. This sample is focused on carpet cleaning but it makes a good template for any residential services business. (If you tweak it for your industry I’d love to see your efforts.🙏 Just email it to me at

And hey, BEST WISHES on reworking your phone scripts!


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