Outsmart Your Competition with Differentiation

satisfied service customer
satisfied service customer

Never “Price Match” What Your Service Competitor Charges!

KickStart: Maintain your prices high enough that homeowners routinely wince… and then book the job anyway!

True Confession Time: Steve Toburen is not remotely an accountant and/or a financial planner. In fact, Steve HATES and despises “number crunching” of any type!😡

In fact, I tell each client and every online class I teach: “I’ve always been good at MAKING money. But I’m terrible at counting, tracking or even investing this money!”

And yet, even with this major financial disability I’ve enjoyed a very successful career as the owner of multiple Home Service businesses! I’ve built my (very profitable) success on one informal pricing concept I call…

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OBSESS Over Emotional Intelligence In Residential Contractor Services

Introduction – Successful Companies Focus on Emotions In the residential services world, profits matter—but emotional intelligence might be your real secret weapon. It’s not just about fixing pipes or wiring homes; it’s about understanding the nervous, skeptical, even fearful emotions your clients feel when strangers walk through their doors. And here’s the kicker: your employees …

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