KickStart: BEFORE you diversify into a new service STOP🛑 and ponder on Steve’s ‘8 Introspective Questions’!
di·ver·si·fy: “enlarge or vary the range of services or products of a business.”
Hmmmm… does diversifying sound good? Maybe. As with so many undecided business questions, “It all depends.” Above all else one not-so-simple question…
KickStart: When you honestly don’t know what to do… WAIT!
Motivational speakers constantly exhort you to “git ‘er done” and “get moving”! But since Steve Toburen isn’t a ‘goo-roo’ I’ll remind you that sometimes ‘Procrastination Pays’! Say what, Steve?😲
Yep, when I’m honestly perplexed on what to do going forward I’ll engage in what I call…
‘Creative Procrastination’: Waiting on events (or just plain ‘serendipity’) to show you the next step.
Let me be clear on what Creative Procrastination (CP) is NOT! CP doesn’t mean slacking off and then complaining that a) the economy is bad, b) competition is too fierce or c) there are too many ‘Price Shoppers’ out there! (Our industry is full of excuses like these and so many more!)