‘Driving nice’ wins more service clients!

KickStart: Impress prospective clients when all your employees (including YOU) drive with ‘Proactive Courtesy’!

A successful Home Services Pro lives by two Core Concepts: 1) They obsess over ‘differentiating’ their small service business from the competition. And 2) Residential Pros know their service workers are ‘on stage’ all the time. (Not just when on-site in client’s homes.)

Build your small service company around these two Core Concepts and you (and your key employees) WILL retire happy, fulfilled and… wealthy!💲💲💲 Let’s focus on one of the most ‘publicly visible’ stages out there by…

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Why (and how) to RETAIN your ‘Very Best People’!

KickStart: Keep your employees from leaving when you tie them to your company emotionally.

desperate for service techniciansHome Service Business owners everywhere are understandably freaking out with the current hiring crisis. I really do feel your pain! Finding anyone to work (much less the Very Best People) is brutal out there!😲

Shameless Self-Promotion Alert: My 3-hour ‘Hiring the Very Best People’ online seminar will kick start your recruiting efforts!

But wait! Even better than using my (very effective) Six-Stage Hiring Funnel is to…

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Six Steps to Build a ‘Critical Mass Business’

KickStart: Find the elusive ‘Personal Freedom’ by starting NOW to create a Critical Mass Business that will run smoothly without you! 

Let’s take a semi-nostalgic trip back to your high-school days with one question: Did you PLAN on becoming a Home Services business owner? Seriously?

Me? I just sort of drifted into my Home Services business! (HSB) Why? Because as Luke 16:4 says, “I was not strong enough to dig, and was too ashamed to beg”!😲 Plus I was basically ‘unemployeable’ in the corporate sector. (As a born rebel I still am unemployable!)

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How to ‘court’ a Career Candidate

Hiring employees has always been all about the Core Principle of capitalism, ‘Supply and Demand’ which means…

As the supply becomes more scarce the demand (and prices) go UP! And yes, I feel your pain with your hiring problem as you struggle to grow your Home Services business!😥

Your ongoing challenge? Prospective employees (job applicants) are currently in shorter supply than I have seen over my almost 50 years in the Home Services industry! (I started very young!)😲

The result of this shrinking supply? Job applicants can and will demand a better job so yes…

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How good is your ‘life jacket’?

All Home Services entrepreneurs are navigating murky (and very treacherous ) waters! Frankly, working with stressed out homeowners has always been ‘challenging’.🙄 But today…

When you add in increasing competition, the brutal hiring crisis (especially the shortage of front-line technicians) AND the ongoing issues of this stubborn COVID pandemic PANIC can strike! Is it time to… ABANDON SHIP?😲 No! However…

As a prudent ‘captain’ you should be making disaster preparations now while constantly looking downstream for both your business and your family. A good place to start?

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Win back straying clients with ‘Feel-Felt-Found’!

KickStart: For the (very few) previous clients who balk at rebooking due to your higher prices use Steve’s ‘Feel-Felt-Found’ Objection Buster Reply!💲💲💲

proud parent and graduateI feel like a proud parent! After all my exhortations you actually raised your prices!👍👍 CONGRATULATIONS! (You deserve it!)

Now (hopefully) you are following my 3 step sequence to rebook past customers after a price increase. Since most customers don’t even remember what they paid last time most will just automatically schedule with you again. However…

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How to ‘win over’ a price-resistant past customer!

KickStart: IF you get called out on higher pricing don’t justify. Simply reply, ‘we were forced’ to raise our prices. (And always raise prices by an ‘odd %’!)

happy home service business ownerCONGRATULATIONS! You’ve sucked it up and raised your prices! (Hopefully after using my Two-Tier Trial Pricing’ to test the waters.)

Want more help? In my 3 hour, online SFS: Winning over your caller! LIVE seminar I share a complete Phone Format(script) that re-books every previous client after a price increase- GUARANTEED!👍👍  HERE are my upcoming class dates…

Remember: Don’t call out your (higher) pricing when quoting and re-booking previous customers. Why not? Because 95% of your clients don’t remember what you charged them last time! WOO-HOO!

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Focus on the FEELINGS of your first time caller!

KickStart: ‘Focus on the pain’ of a first time caller and you’ll dramatically increase your ‘booking ratio’!

All business is based on relationships.💖 But even more so for residential service providers. (That would be… YOU!) But the plot thickens with my ‘80% Principle’

undecided woman home service customer80% of how a residential customer decides if you did a ‘good job’ or a ‘bad job’ is based on how they FEEL about the people involved in the transaction!😍

Your challenge? This all-important relationship with a new prospect ‘just calling around’ (searching for a home service professional) will struggle right from the git-go! Here’s why…

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How to book previous clients AFTER raising your prices

KickStart: Don’t call attention to your new (higher) prices for clients wanting to rebook. (Most can’t remember what they paid last time!)

home service business owner scared to raise prices It’s no fun living in fear! And yet far too many Home Service Professionals are SCARED TO DEATH to raise their prices!😢

NOTE: It is essential to raise your prices in this age of competing for the Very Best People (VBP) since the VBP want (and deserve) to be paid more. So…

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