Why (and HOW) You Should Raise Your Service Prices NOW!

KickStart: ‘Charging more’ let’s you pay more to attract better applicants! (And keep the great team you’ve already built.) I’ve always pushed my students to “charge more”! Why? After almost 50 years in this industry (I started young!) I’m convinced the vast majority of residential service contractors do not remotely understand the TRUE COST of daily …

Read more

Outsmart Your Competition with Differentiation

Never “Price Match” What Your Service Competitor Charges! KickStart: Maintain your prices high enough that homeowners routinely wince… and then book the job anyway! True Confession Time: Steve Toburen is not remotely an accountant and/or a financial planner. In fact, Steve HATES and despises “number crunching” of any type!😡 In fact, I tell each client …

Read more

In Praise of Creative Procrastination!

KickStart: When you honestly don’t know what to do… WAIT! Motivational speakers constantly exhort you to “git ‘er done” and “get moving”! But since Steve Toburen isn’t a ‘goo-roo’ I’ll remind you that sometimes ‘Procrastination Pays’! Say what, Steve?😲 Yep, when I’m honestly perplexed on what to do going forward I’ll engage in what I …

Read more