Why (and how) to RETAIN your ‘Very Best People’!

KickStart: Keep your employees from leaving when you tie them to your company emotionally.

desperate for service techniciansHome Service Business owners everywhere are understandably freaking out with the current hiring crisis. I really do feel your pain! Finding anyone to work (much less the Very Best People) is brutal out there!😲

Shameless Self-Promotion Alert: My 3-hour ‘Hiring the Very Best People’ online seminar will kick start your recruiting efforts!

But wait! Even better than using my (very effective) Six-Stage Hiring Funnel is to…

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How to book previous clients AFTER raising your prices

KickStart: Don’t call attention to your new (higher) prices for clients wanting to rebook. (Most can’t remember what they paid last time!)

home service business owner scared to raise prices It’s no fun living in fear! And yet far too many Home Service Professionals are SCARED TO DEATH to raise their prices!😢

NOTE: It is essential to raise your prices in this age of competing for the Very Best People (VBP) since the VBP want (and deserve) to be paid more. So…

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What is ‘Perfection’ in Your Residential Services Business?

KiskStart: Learn to ‘let go’ (and discover ‘Personal Freedom’) by redefining the word “perfect”.

I’ve been accused (unjustly in my opinion) of being ‘a bit OCD’!😲 OK, OK! I’ll admit I liked things to be ‘perfect’ in my home services business and especially for my much-loved customers! Sound like anyone you know?🤔

Here’s the deal. If you are serious about growing your company into a ‘Critical Mass Business’ (one that will run smoothly without you being there 24-7) you MUST tweak your definition of ‘perfection’. Here’s why…

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The seductive trap of a customer’s “We love YOU”!

customers love meI’m assuming you’re an expert craftsperson in your chosen home services sector. PLUS you are reliable, honest, hardworking and have a sparkling personality!😁 So undoubtedly your clients passionately love… YOU!💖

“My clients love me, Steve?  Then I guess I’m ‘successful’! WOO-HOO!” STOP!🛑 This ‘client love affair’ should scare you to death! Why? It is the ‘two-edged sword’ found in the phrase, “…your clients love… YOU!

On one hand, CONGRATULATIONS! You truly are Winning on the Home Front!  After all, we all ‘love being loved’!😍 (Me too!) And yet…

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Do you maintain service workers ‘in reserve’?

KickStart: STOP🛑 consistently ‘over scheduling’! Instead, book employees (or you) for 75% of the day to have ‘troops in reserve’ for your inevitable overflow work. 

leading your field troopsRunning a multi-crew, residential Home Services operation is not for the faint of heart! It’s a WAR out there! And as a business owner or manager you are the ‘commanding officer of your troops’! OR…

If you are a ‘Lone Wolf’ owner-operator it is even more important to not crash and burn out! Read on to learn how to avoid disaster…

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Win back straying clients with ‘Feel-Felt-Found’!

KickStart: For the (very few) previous clients who balk at rebooking due to your higher prices use Steve’s ‘Feel-Felt-Found’ Objection Buster Reply!💲💲💲

proud parent and graduateI feel like a proud parent! After all my exhortations you actually raised your prices!👍👍 CONGRATULATIONS! (You deserve it!)

Now (hopefully) you are following my 3 step sequence to rebook past customers after a price increase. Since most customers don’t even remember what they paid last time most will just automatically schedule with you again. However…

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How to ‘win over’ a price-resistant past customer!

KickStart: IF you get called out on higher pricing don’t justify. Simply reply, ‘we were forced’ to raise our prices. (And always raise prices by an ‘odd %’!)

happy home service business ownerCONGRATULATIONS! You’ve sucked it up and raised your prices! (Hopefully after using my Two-Tier Trial Pricing’ to test the waters.)

Want more help? In my 3 hour, online SFS: Winning over your caller! LIVE seminar I share a complete Phone Format(script) that re-books every previous client after a price increase- GUARANTEED!👍👍  HERE are my upcoming class dates…

Remember: Don’t call out your (higher) pricing when quoting and re-booking previous customers. Why not? Because 95% of your clients don’t remember what you charged them last time! WOO-HOO!

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Adding ‘Profit Building Pricing’ for the Home Front!

KickSTART: Test out your new higher pricing strategy only on new customers at first.

more money is betterNEWS FLASH: MORE money is better than LESS money! (And so MUCH better than NO money!)

Don’t worry, folks! This won’t be a paean to conspicuous consumption and ‘obscene profits’.💲💲💲 (Is there such a thing as “too much (honestly earned) profit”?)

Instead, money (produced by PROFIT) is just a tool to improve the lives of all concerned.👍👍 (Your employees, your family, deserving needy ones and YOU!)

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