KickStart: ‘Charging more’ let’s you pay more to attract better applicants! (And keep the great team you’ve already built.) I’ve always pushed my students to “charge more”! Why? After almost 50 years in this industry (I started young!) I’m convinced the vast majority of residential service contractors do not remotely understand the TRUE COST of daily …
KickStart: “The person who walks alone will find himself in places no one has ever seen before.” Albert Einstein Be totally different from your local service competition which will let you justify your (much) higher pricing!💲💲💲 (It’s the kiss of death to be viewed as a commodity!) But you should also…
KickStart: “… the inexperienced keep right on going and suffer the consequences.” (Proverbs 22: 3) If you choose to “stay small” protect yourself going forward. I’m so very proud of you! You’ve analyzed your personality, skills, circumstances and what you (and your family) want out of life. This honest self-appraisal may have convinced you that the …
KickStart: STOP🛑 losing money BEFORE you focus on increasing gross sales. Read on… Profit: “The revenue remaining after all costs are paid. These costs may include labor, materials, interest on debt, and taxes.” Ah yes, that wonderful and too-often elusive word, “profit”. And yes, as a Home Service Business owner you need (and deserve) LOTS …
KickStart: When you honestly don’t know what to do… WAIT! Motivational speakers constantly exhort you to “git ‘er done” and “get moving”! But since Steve Toburen isn’t a ‘goo-roo’ I’ll remind you that sometimes ‘Procrastination Pays’! Say what, Steve?😲 Yep, when I’m honestly perplexed on what to do going forward I’ll engage in what I …
KickStart: Keep your employees from leaving when you tie them to your company emotionally. Home Service Business owners everywhere are understandably freaking out with the current hiring crisis. I really do feel your pain! Finding anyone to work (much less the Very Best People) is brutal out there!😲 Shameless Self-Promotion Alert: My 3-hour ‘Hiring the …
KickStart: Don’t call attention to your new (higher) prices for clients wanting to rebook. (Most can’t remember what they paid last time!) It’s no fun living in fear! And yet far too many Home Service Professionals are SCARED TO DEATH to raise their prices!😢 NOTE: It is essential to raise your prices in this age …
KiskStart: Learn to ‘let go’ (and discover ‘Personal Freedom’) by redefining the word “perfect”. I’ve been accused (unjustly in my opinion) of being ‘a bit OCD’!😲 OK, OK! I’ll admit I liked things to be ‘perfect’ in my home services business and especially for my much-loved customers! Sound like anyone you know?🤔 Here’s the deal. …
Being a solopreneur has its perks. On the other hand, every service biz operator should evaluate his version of longterm success.
You, your family and your employees deserve profit to improve your lives. Pricing is an important part of the equation. Raise your prices with this tip.