raising prices – Home Front Success

Homeowner Cheerleaders: The Immediate Benefits

KickStart: The true ROI on making a Residential Customer Cheerleader is much more than the direct financial profits they produce. (Which is a LOT!)

“Ummm, what’s a ‘Cheerleader’, Steve?”🤔 A Cheerleader is a homeowner that is so delighted and yes, surprised with the level of service they’ve received they will “sing your praises from the rooftops”! (And more importantly, post multiple 5-star reviews online!)⭐⭐⭐⭐⭐

So, it’s a no-brainer! An ecstatic Cheerleader Customer is an incredibly valuable asset! Which is why I’m always amazed that so few residential service contractors focus on systems to create Cheerleaders!😥

Break Free From the ‘Low Price’ Service Trap Forever!

by Steve Toburen

KickStart: Benefit from our current run-away inflation rates to justify your new (large) price increases.

In ‘normal times’ (is there such a thing any more?) I’m a huge proponent of small (3% to 4%) yearly price increases. Here’s why:

1) A small yearly increase will ‘fly under the radar’ of your clients. (Most customers can’t remember what they paid last time.)

Why (and HOW) You Should Raise Your Service Prices NOW!

by Steve Toburen

KickStart: ‘Charging more’ let’s you pay more to attract better applicants! (And keep the great team you’ve already built.)

I’ve always pushed my students to “charge more”! Why? After almost 50 years in this industry (I started young!) I’m convinced the vast majority of residential service contractors do not remotely understand the TRUE COST of daily business.

But hey, I’m not really a ‘number crunching accountant’ type of guy! So instead, I just preach to my students:

1) “All other things being equal… its better to have LOTS of money instead of having NO money!!”