KickStart: Differentiate your business by creating a unique experience for your customers.
Outline
Introduction – Differentiate Your Company
Running a successful home services business is tougher than ever these days. You’re dealing with rising costs, demanding customers, and the constant pressure to compete on price. It’s easy to feel like you’re just another fish in a very big pond. But what if you could rise above the competition and attract clients who are happy to pay a premium for your services? The secret lies in learning how to differentiate your business. In this article, we’ll explore practical strategies to help you stand out from the crowd, build a loyal customer base, and ultimately, boost your bottom line.
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Market Your Individuality, Not Your Commodity
Ya gotta feel sorry for the poor retailers!😥 They’ve got pandemic problems, ‘supply chain’ issues, staffing challenges AND stores get ‘price shopped’ like crazy! After all, I can easily get 10 or 15 price quotes in a few seconds online for any manufactured good! (And you thought you had ‘Price Shopper’ issues!)😲
Remember, ‘people buy any commodity based on who offers the lowest price’! (Customers know a commodity is the same no matter where you buy it so why not go with the lowest price?) However…
As a Home SERVICES Provider you potentially have an incredible advantage over those businesses selling a COMMODITY. You’ll add a huge Secret Weapon to your business arsenal when you…
‘DIFFERENTIATE’ your company from your competitors! Be unique in your field to stand out from the masses.
When you make your services ‘desirably special’ prospective customers may still complain about your (hopefully higher) prices. But trust me- if you’ve ‘differentiated’ yourself enough they’ll just be bluffing! And callers will (almost) always happily pay your premium prices!
How Can I Differentiate My Business From Others?
Let’s review three options to ‘differentiate’ your business from others.
1. Obsess over getting 5-star Google reviews- How? By ‘Service Engineering’ your customer’s EXPERIENCE with your company- Your goal? Routinely creating delighted Cheerleader Customers who enthusiastically post ecstatic 5-star reviews as your employee’s truck leaves their driveway!
2. ‘Service Engineer’ your phone scripts- Develop Phone Formats to guide your dispatchers all the way from a prospects first timid phone call to the final Immediate Quality Check Call after your worker’s leave.
RESOURCE: You’ll receive dozens of ‘Service Engineered’ systems in our 3 hour, online SFS: Winning over your caller! LIVE seminar. Click HERE for ‘Lead Conversion’ phone scripts to easily book prospects who use text, email, Facebook, website chat or even… the phone! HERE are our upcoming class dates…
3. Develop a Very Best Company (VBC)- Home owners will be pleased to pay more for a worry-free service experience. Even better, the Very Best People will build a career with a fun, exciting but ‘drama-free’ VBC! (Once you’ve attracted a few great employees they’ll recruit more Very Best People!)
REMEMBER: All of the above goals are so much easier with quality employees. Learn how to recruit fantastic workers (they are out there!) in our SFS: Hiring the Very Best! LIVE seminar. Click HERE to learn more or register online…
One way to differentiate your business? ALL your employees should display ‘extraordinary courtesy’ to everyone. Let’s discuss this soon! Meanwhile, please be proud to be ‘different’!
Summary – Discover Creative Ways to Differentiate
So, there you have it! Differentiating your business isn’t just some marketing buzzword – it’s the key to long-term success in the competitive home services industry. By focusing on creating exceptional customer experiences, engineering your service process, and building a strong company culture, you can differentiate your business from the price-focused pack. It takes effort, but the rewards – happier customers, higher profits, and a more fulfilling business – are definitely worth it. Now go out there and show the world what makes your home services company truly special!