Essentials

How to Attract (and Keep) Great Service Employees!

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KickStart: Share money, praise and profits to attract and keep the Very Best People!

pigs get fat - hogs get slaughtered

I learned so much from my residential customers. After all, our clients had to be financially successful even to afford our high prices💲💲 So, I would just 1) ask questions and 2) LISTEN to my client’s answers.

One very wealthy CEO (who I suspect was a bit bored in retirement) often regaled me with his stories. Since I was trying to build a Critical Mass Business that could run without me I focused on Paul’s hiring tips. His first tip was…

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All Hail the ‘Triple-S’ Work Environment

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home services battle fighter

KickStart: Promote a 1) Safe, 2) Sane and 3) Stable atmosphere in your company to attract and keep the Very Best People. (HINT: It starts with YOUR example.)

If you’re reading this I’m guessing that you (like me) are a steely-eyed Home Services ‘gladiator’ (entrepreneur) that glories in the daily cut-and-thrust of commerce!

I was (Sioux says I still am)🙄 an adrenaline junky that ‘gets his fix’ from winning in the grand game of business! Is this you too? If so, here’s your danger…

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Why you Should Thank Your Home Service Staff for Telling you ‘Bad News’!😲

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KickStart: Commend (and reward) employees when they share ‘bad news’ with you! Read on for the ‘why and how’…

surprised home service worker

I love surprises.🎆✨🎊🎉 Surprise gifts, surprise parties, and yep, being surprised with a kiss from Sioux!💖 (Even after 47 years I still appreciate her!) HOWEVER, in my Home Services business I had one cast iron employee rule :

NEVER, ever surprise me!

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3 Phrases to Win Over an Unhappy Homeowner!

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KickStart: Convert an angry residential client into a Cheerleader by 1) saying “Thank you”, 2) apologizing, and 3) reassuring them. Shocked? Then read on…

You’ve started making the Immediate Quality Check Calls I recently suggested? I’m honored! (And always a bit surprised when clients actually implement what I recommend!) But wait!

UH-OH! You’ve dug up an unhappy customer.😲 However, instead of panicking I want you first to say…

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Another Residential Job Completed and…?

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KickStart: Call clients immediately to make sure they’re happy BEFORE they can trash your company online.

side mirror view of home services rendered

WOO-HOO! Another job is in your rear view mirror and you’re driving away with a juicy check!  Time to celebrate! 🎉🎊✨🎆 OR…

You may still get ‘bushwhacked’ with a nasty one-star Google ‘surprise review’ when the home owner’s Buyer’s Remorse kicks in! Avoid these scathing online reviews (from a homeowner that appeared happy) when you implement…

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How a 3-letter Acronym Can Transform your Business!

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KickStart: Get your entire company focused on their ‘Triple A’s’ (Appearance, Actions and Attitude) and profits will soar!

progressing home service contractor

I admit it. I truly love inventing acronyms for routine daily activities. (This drives Sioux nuts!)🙄 But my staff used abbreviations in my residential services business all the time. For example…

We invented and implemented a PDS (Production Day Sheet), IQC (Immediate Quality Check calls) and an EEB (Employee Efficiency Bonus program), etc. You get the idea, right?

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How to (gently) Promote Online Reviews!

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KickStart: Want more reviews? Mention how important their online review is to the employee who worked in the customer’s home.

Let me be clear. I am NOT a ‘marketing guru’! Why not? Because the constant, frenetic changes in online marketing make my head hurt!😲 But I do know a bit about ‘Timeless Concepts’ (this phrase IS part of my tag line, after all!) in business.

Hands down, marketing’s most ‘Timeless Concept’ is ‘word of mouth’ advertising. But NOW it can be supercharged with ‘Today’s Tools’! (Darn it- how did the second half of my tag line sneak in here?)😁

CHALLENGE: Of course, just to get this “word of mouth” advertising you’ll still need to “convert” nervous first-time callers that start out with “How much do you charge to…?”😳 That’s RIGHT! You need to DRAMATICALLY increase your phone reps “Booking Ratio” with…

SOLUTION: Our interactive Converting the “How much do you charge…?” Caller! video training! One LOW price (Heck, you may cover it in your first “converted caller”!👍) lets you quickly train UNLIMITED phone reps!💲 Click HERE to learn more or for instant online delivery…

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Stop Communicating ‘Intrusively’

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stressed home services customerKickStart: When booking their work give your residential customer options on how you should contact them.

All of us (including you, me AND your residential clients) are more stressed (and OUT of control) than ever before!😲 This is why you must help your customers FEEL ‘in control’. (Including on their first nervous phone call inquiring about your services.)

But remember, no customer wants to completely control your work on their home. If they did, the home owner wouldn’t be calling your company. They’d just do the work themselves!

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