Outline
Introduction – Emotional Intelligence For Email Capture
Email capture is one of the smartest moves you can make to grow your residential service business. When done right, it’s not about spamming customers—it’s about providing valuable communication, staying top of mind, and making sure they’re ready when your team shows up. In this article, we’ll show you a simple, proven way to get homeowners to happily share their email address without hesitation.
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Email Capture is an Investment
Few marketing channels are better than email for staying in touch with your customer base. After all, what’s not to love? Email is easy, immediate, VERY targeted and FREE to you!
I used targeted emails to thank my clients, get their comments on our service and ask (beg?) for online reviews. Even better, I could email my homeowners a reminder that it was time for another service. And have I mentioned all this targeted marketing is FREE?💖 WOO-HOO!
RESOURCE #1: Before you can ask for their email ya gotta book your caller! So, you need our 3 hour, online Winning over your caller! seminar. Click HERE for 100’s of ‘Lead Conversion’ ideas and systems to easily book prospects who use text, email, Facebook, website chat or even… the phone!
But STOP!🛑 Even after booking the job students tell me many new customers initially resist giving up their email address. And who can blame them?🤷♂️ After all, nobody likes being spammed!😡 Therefore, too often your phone conversation plays out like this…
The Email Capture Phone Script
Your dispatcher innocently asks: “And can I get your email?” But your caller hears, “Give me your email so we can spam you!”😲 So callers reply…
Caller: “Uh, do you really need my email? I try not to give it out…”😥 So sad because with a slightly tweaked phone script callers will happily share their email. After booking the job simply say…
“Mrs. Jones, I have a ‘How To Get Your Home Ready for (the service you will be performing)” checklist for you. I can email it over right now so you’ll know what to do before our crew arrives next Tuesday !😉 Which email address should I send it to?” BINGO!
NOTE: This is a perfect example of using a Valid Business Reason to JUSTIFY your request. It works because 1) your caller understands WHY you are asking and 2) they really want to check out your ‘Getting Ready for Us’ checklist.
RESOURCE #2: Email me for a free, sample “How to get your home ready for us” checklist. This sample makes a good template for any residential services business. (If you tweak it for your industry I’d love to see your efforts.🙏 Just email me at steve@homefrontsuccess.com)
And hey, BEST WISHES on reworking your phone scripts!
Summary – Make Email Communication Advantageous For Residential Customers
How do you collect email addresses from customers? Don’t let email capture feel awkward or pushy. With a valid reason—like sending a helpful prep checklist—you turn a “no thanks” into an easy “sure!” The payoff? More touchpoints, better customer relationships, and increased repeat business. Start updating those phone scripts today and watch your email list (and profits) grow.