Essentials - Home Front Success

Win Back Straying Clients with ‘Feel-Felt-Found’!

KickStart: For the (very few) previous clients who balk at rebooking due to your higher prices use Steve’s ‘Feel-Felt-Found’ Objection Buster Reply!💲💲💲

I feel like a proud parent! After all my exhortations you actually raised your prices!👍👍 CONGRATULATIONS! (You deserve it!)

Now (hopefully) you are following my 3 step sequence to rebook past customers after a price increase. Since most customers don’t even remember what they paid last time most will just automatically schedule with you again. However…

How to ‘Win Over’ a Price-Resistant Past Customer!

by Steve Toburen

KickStart: IF you get called out on higher pricing don’t justify. Simply reply, ‘we were forced’ to raise our prices. (And always raise prices by an ‘odd %’!)

CONGRATULATIONS! You’ve sucked it up and raised your prices! (Hopefully after using my ‘Two-Tier Trial Pricing’ to test the waters.)

Want more help? In my 3 hour, online SFS: Winning over your caller! LIVE seminar I share a complete Phone Format(script) that re-books every previous client after a price increase- GUARANTEED!👍👍 HERE are my upcoming class dates…

Remember: Don’t call out your (higher) pricing when quoting and re-booking previous customers. Why not? Because 95% of your clients don’t remember what you charged them last time! WOO-HOO!

Focus on the FEELINGS of Your First Time Caller!

by Steve Toburen

KickStart: ‘Focus on the pain’ of a first time caller and you’ll dramatically increase your ‘booking ratio’!

All business is based on relationships.💖 But even more so for residential service providers. (That would be… YOU!) But the plot thickens with my ‘80% Principle’…

80% of how a residential customer decides if you did a ‘good job’ or a ‘bad job’ is based on how they FEEL about the people involved in the transaction!😍

Your challenge? This all-important relationship with a new prospect ‘just calling around’ (searching for a home service professional) will struggle right from the git-go! Here’s why…

How to Book Previous Clients AFTER Raising Your Prices

by Steve Toburen

KickStart: Don’t call attention to your new (higher) prices for clients wanting to rebook. (Most can’t remember what they paid last time!)

It’s no fun living in fear! And yet far too many Home Service Professionals are SCARED TO DEATH to raise their prices!😢

NOTE: It is essential to raise your prices in this age of competing for the Very Best People (VBP) since the VBP want (and deserve) to be paid more. So…

Adding ‘Profit Building Pricing’ for Home Services!

by Steve Toburen

You, your family and your employees deserve profit to improve your lives. Pricing is an important part of the equation. Raise your prices with this tip.

Grab Great Potential Employees Right Away!

by Steve Toburen

KickStart: Do a quick pre-interview with a great Job Candidate by jumping on a Zoom video call immediately!

Finding ANY techs right now is brutal!😲 (Yes, I know you’re thinking, “DUH, Steve! Tell me something I don’t know!”) I really do feel your frustration! And yet…

Every so often life can be so GREAT! You just had a phone pre-interview with a job applicant that obviously has been sent by heaven to work for you forever!💖

RESOURCE: You’ll get complete phone interview scripts and forms in our 3-hour, online SFS: Hiring the Very Best! LIVE seminar.💲💲💲 To learn more and/or easily register online click HERE.

Now back in our old, ‘Pre-Hiring Crisis’ days you would have engaged in a leisurely process of hiring interviews, etc. But today? DON’T BE SLOW and here’s why!

How to ‘Set The Stage’ to Interview a ‘Career Candidate’

by Steve Toburen

SpeedTIP: Create a relaxed environment to put an applicant at ease during their job interview.

Remember your first (and maybe last) blind date? Were you tense, nervous and scared?😢 OUCH! Never a good start to a long term relationship!😲 And yet isn’t this exactly how your job applicant (and you too) feel before a job interview? Therefore you should…

Why (and How To) ‘Break The Ice’ with Job Applicants

by Steve Toburen

SpeedTIP: Put your job applicants at ease BEFORE an in-depth interview to 1) get to know the ‘real person’ and 2) sell them on working for you!

As a Home Services Professional (HSP) it is ESSENTIAL to recruit and hire the Very Best People. I know. You’re thinking, “Well, DUH! A) Everyone tries to hire good employees and by the way, Steve, B) nobody wants to work any more!”

Sorry but you’re wrong on both fronts! A) Far too many HSP’s fall into the deadly trap of ‘Desperation Hiring’ and hire the first ‘warm body’ that shows up! Plus, B) there are LOTS of hardworking folks who want a long-term career with your company.

Why (and How To) Ask ‘Valid Business Questions’

by Steve Toburen

Kick START: Nudge your caller to ‘invest time’ with you by interviewing them about their home. (Your ‘booking ratio’ will skyrocket!)

Most Home Service Professional’s leads (potential customers) contact them in ever-so-many ways. (Texts, emails, Facebook Messenger, Yelp, website chats, Angies, Whatsapp, etc.) But nothing got my blood racing faster than my business phone ringing! You too?🤔 GREAT!👍

BUT a warning! Fail to ‘convert’ this nervous and skeptical first-time caller into a booked job? Your ‘downstream income’ loss will be HUGE!😥 Plus even more urgently? You need to cover payroll THIS Friday!😲

How to Keep ‘Floating Over’ Business Challenges. (Part II)

by Steve Toburen

KickStart: Five key challenges to focus on BEFORE they “punch you in the mouth”!

I recently shared this nugget from famed business consultant Mike Tyson: “Everybody has a plan… till they take a punch to the mouth!”😲 And yes, even though “Iron Mike” earned his fearsome reputation in the boxing ring we can learn from him…

Any small service business (especially those who work in the residential sector) WILL get “punched in the mouth” with unexpected business problems! So as a Home Service Business (HSB) entrepreneur you must ‘expect the unexpected’! And its not just in business…