KickStart: Help your residential clients feel “in control” by reviewing each phase of the job with them personally.
Successful Home Services entrepreneurs know they must consistently make Customer Cheerleaders. (And in the process earn 5-star reviews!)
How to create these delighted Homeowners?🤔 Give your residential clients the “Illusion of Control”. In fact… 
HERE are three ways to help homeowners FEEL in control. Another great “Illusion of Control” tip? Always get “Permission To Proceed”(PTP) at each step of the job
But wait! In addition to their PTP you must also focus on getting a homeowner’s PTL. “Say what, Steve?” (BTW, I’m hopelessly addicted to acronyms!)🙄 So, always…
Get your client’s “Permission To Leave”! (PTL)
As the owner (or manager) of a residential services business you are the director of a “Home Front stage play”. (Or if you prefer, a Home Front movie!)
Your mission? To direct (manage and/or motivate) your “actors” (employees) to earn “ecstatic applause” (can you say “5-star reviews”?) from their “audience”. (Your residential clients!)
REMEMBER: Before your team can go on-stage in your prospect’s home your office must first “convert” the caller into a booked job. So, you need to dramatically improve your booking ratio!💲💲💲 
How? By implementing the phone scripts you’ll receive in my 3-hour, online “Winning over your caller!” LIVE seminar. Learn more and/or register online here…
Many residential service projects can logically be divided into different “acts”. Heck, each of these acts may even have different “scenery” as you complete one phase of your stage play and move on to the next area or service. Keep the homeowner oriented with this PTL script for your Team Leader (TL) and Homeowner Client. (RC) NOTE: The below outline makes a great end-of-each-day script too.👌
TL: Hi Mrs. Jones. If you have a moment I’d like to walk you through our progress in the side yard.
HC: Of course, Tony. I appreciate you keeping me up to date. (Said while walking to the side yard.)
TL: Mrs. Jones, (Tony looks down at clipboard for job notes) you’ll notice in this area how nicely the colors complement each other. I’m really pleased with…
NOTE: Never try to hide anything from the homeowner. Instead, get it front and center by saying…
TL: Now Mrs. Jones, you’ll notice this issue here. I’m not super happy with it but here is what we’ve tried up till now. (Tony shares what has been done while checking clipboard.) So here are our options…
HC: Let’s just live with it as it is. But I appreciate all your team’s extra effort!💖
Either way, after reviewing what you’ve done in the area (or over the day) move to your PTL phrasing by saying…
TL: Mrs. Jones, if you notice any other areas of concern here just let me know. So if it’s OK with you here’s what we’re planning for our next phase…
All stage plays have a rousing conclusion… and so should each Home Front project. This “Final Farewell” sounds like it deserves a Part II of The Essential PTL (Permission To Leave)!😊
Steve