KickStart: “TIME is the only resource you can’t buy more of.” Sam Walton
“Make MORE profit by doing FEWER jobs? You’re an idiot, Steve!” You might think I’ve lost a few screws, but “Patience, Grasshopper”! Stick with me here…
Want to skyrocket your profits?👏🏼 Give your onsite employees a step-by-step Service System that will create an ecstatic “Cheerleader” (and 5-star reviews!) out of each residential client. (I call this “Service Engineering”.) Remember…
Homeowners become Cheerleaders based on how they FEEL about your employees involved in their transaction. (Including your office staff.) BUT focusing on the “Emotional Dynamics” with a homeowner requires… TIME! So, here’s a radical idea…
Test out booking 20% more TIME for each residential client! 😲
Yes, I can hear you shouting at your screen, “Booking fewer jobs means LESS money, not MORE, Steve!” Here’s a dirty little secret about our home services industry. Most residential service contractors consistently overbook themselves and their employees to the brink of exhaustion!🫢
This shoehorn-in-more-work obsession leaves little or no time to offer lucrative Additional Service Options, let alone to actually DO the work you’ve sold! So, resist the urge to squeeze in “just one more job”. I’ll guarantee you (and your employees) will discover:
1. More TIME to showcase your “genuine care and concern”. Never forget, 80% of a client’s opinion of your work quality is based on how they FEEL about the employee(s) involved on their job. (This “80% Principle” transformed my residential services company and my life!)👍
REMEMBER: For a prospect “their job” starts with the first phone conversation with your staff. This is why you need our 3 hour, online SFS: Winning over your caller! LIVE seminar. Click HERE for 100’s of ‘Lead Conversion’ ideas and systems to easily book prospects who use text, email, Facebook, website chat or even… the phone! HERE are our upcoming class dates…
So, do you want to pump up your residential profits? Then take a chill pill,😎 let your workers slow down to create positive Moments of Truth that will transform their clients into delighted Cheerleaders. Another advantage of slowing will be…
2. More TIME to “consult” with the homeowner. Residential Cheerleaders don’t need to be “upsold”. (I actually HATE the word “upsell”!) Honestly? Customer Cheerleaders are delighted to spend more IF they know about and understand the additional services you offer. (Watching a homeowner-technician relationship blossom into a “caring consultation” is a wonderful thing!) However, “client erosion” is a fact of life. Therefore, you still need…
3. More TIME to fit in new “urgent” clients. Whenever residential service providers boast about being “booked solid” for weeks, I inwardly groan! I snagged some of my most loyal and profitable clients keeping “flex time” open each day. This also let me have…
4. More TIME for emergency service calls. In many home service industries, being able to respond immediately to emergency work can bring HUGE profits.💲 If you’re already staring down the barrel of a week pre-crammed with 12-hour days, well…you get the picture! Plus by not overloading your employees, they’ll enjoy…
5. More TIME with their families.😎 I know, your employees crave those hefty overtime paychecks. BUT constantly pushing your team to their limits is a recipe for burnout.😥 So, raise your prices, book one less job per day, and significantly increase your worker’s Additional Service Options bonus!
Now everyone profits! Your technicians will have the TIME (Are you seeing a common theme here?)😁 to 1) create delighted Cheerleaders, 2) offer (and perform) Additional Service Options plus 3) have the flexibility for urgent and emergency work. And your residential clients will adore your company💖 because…you and your team aren’t rushing through their job!