I’m assuming you’re an expert craftsperson in your chosen home services sector. PLUS you are reliable, honest, hardworking and have a sparkling personality!đ So undoubtedly your clients passionately love… YOU!đ
“My clients love me, Steve? Â Then I guess I’m ‘successful’! WOO-HOO!” STOP!đ This ‘client love affair’ should scare you to death! Why? It is the ‘two-edged sword’ found in the phrase, “…your clients love… YOU!“
On one hand, CONGRATULATIONS! You truly are Winning on the Home Front! After all, we all âlove being lovedâ!đ (Me too!) And yetâŚ
This simple, ego-stroking statement: “…your clients love… YOU!” is a TRAP!đ˛ Here’s why!
When your customers ONLY want YOU in their homes your business (and your life) will be very ‘limited’.đĽÂ Let me count the ways…
1. LIMITED income potential. Sure, you can (and should) raise your prices. (In my online âWinning over your callerâ online LIVE seminar I share how to never lose a past client due to a price increase!) But inevitably you WILL âlimit outâ financially if your business is âall about youâ! Instead, focus onâŚ
A VISION: Think about the joy (and profits) of having10, 20, 50 or 100 crews (donât fall into âself-limiting beliefsâ here!) out in the field. And all of them are profitably working without YOU having to be physically present 24-7 at every job-site! WOW!đ˛đ˛đ˛
RESOURCE: This is why you need my 3-hour, online Hiring the Very Best! LIVE seminar.đ To get 100âs of new hiring ideas and systems and/or easily register online click HERE. And itâs not just the money! You eventually will have to deal withâŚ
2. LIMITED physical energy. NEWS FLASH! Youâre not getting any younger! How much longer can YOU personally keep up the hard, physical work required in our home services industry? Sure, you work out and eat right⌠most of the time. But even so, your body is only going one way! And it’s not just on a physical level!
3. LIMITED mental and emotional capacity. Burning out for solo small service business owners is a very real problem. When your clients âonly want YOUâ then YOU have to do it all! This constant pressure means sooner or later youâll hit the wall. (OR your family will!) Plus you will have…
4. LIMITED (or no) ‘time off’. I know. You love your job! WHOOPS! Did I slip and call your business a âjobâ? Well, think about it.đ¤ With a job if YOU donât âclock inâ⌠you donât get paid! And if this love affair between your customer(s) and YOU means YOU physically have to always âclock inâ that sounds like a âJOBâ to me!đ˛ This leads to my…
QUESTION #1: When was the last time you took a ‘real vacation’?đ (Serious time away from your very needy clients AND without a cell phone grafted to your ear?)
5. LIMITED personal security. We’re all very fragile people! (For me it was a 4″ grinder slicing through my right-hand extensor tendons!) For you? It could be the next pandemic, a drunk driver running a red light or just tripping on a job-site extension cord!đ Which leads to another very seriousâŚ
QUESTION #2: What would happen to your business and/or your family if you wind up in traction for three months? Or worse! (The average American is three paychecks away from being homeless! What about YOU?)
6. LIMITED retirement possibilities. Look at the (very) limited business (and life!) profiled in the five points above.đ Would you pay big money to buy this company built completely around YOU? If not, can you really expect a wealthy investor to buy your one-person business in the future… just so you can comfortably retire? WOW! In other words if YOU donât change your attitudes and action immediately you face veryâŚ
7. LIMITED future ‘life options’! Please, right now… ponder on your familyâs financial future. When you need (want?) to retire (it’s coming!) you can A) barely exist on Social Securityđ (seriously?), B) grudgingly continue working as a slave to your businessđĽ or C) take out a large life insurance policy and hope you donât outlive your (very limited) savings!đ˛ YOUCH! And yet…
DONâT DESPAIR! Thousands of home service industry professionals have transformed their businesses (and their lives) with my Service Engineering concepts and online LIVE seminars. You have UNLIMITED options going forward IF you change⌠YOU! Letâs focus on this âyou renovation processâ very soon!
Steve