KickStart: Homeowner Customer Cheerleaders provide a huge emotional ROI to all involved in a Home Services business.
Your business should be about much more than pure, naked gree… I mean profits! Instead…
Your residential services company should build a close emotional bond (dare I say even “love”?)😲 between you, your employees AND your clients.
Reflections: For me, I LOVED💖 creating “something of value”, a residential services company that (most of the time!)🙄 ran like a well-oiled machine. But my true focus was on “values”.
Even 30-odd years after selling my business (and 20 years after its early demise due to a series of disengaged owners)😥 I still get stopped by nostalgic past clients that recognize me in the grocery store! PRICELESS! That said, I like profits (money) too!
Inevitably, a small Home Services business (The US Census Bureau says we’re almost all small!) takes on the personalities of its owner(s), its employees AND its clients. (This is why I say choose your employees AND your customers carefully.) You all need to co-exist and (hopefully) flourish together! Speaking of clients…
This is the third and final segment on what consistently creating Customer Cheerleaders can mean to any residential services company. So far we’ve focused on the huge 1) immediate and 2) indirect advantages delighted Cheerleaders will bring your business. However, never forget the third area of…
The emotional benefits that ecstatic Cheerleaders bring to your employees and YOU! For example…
1. “Pre-conditioned” referrals. Obviously a caller referred by your super-happy Cheerleader Customer will be easier to book.👍 However, it’s even better for your onsite employees! When they ring the bell at their first visit a referred homeowner will greet them with open arms!🥰 So much nicer than facing an initially suspicious (even hostile) homeowner and then working-so-very-hard to win them over!
2. Pride of ownership. You personally deserve some emotional gratification here too! Few things feel better than listening to a delighted Cheerleader gushing about their latest interaction with one of your “Very Best People” employees!😍 (See my “Reflections” note above.)
3. An “appreciating asset”. Unless you’re a total idiot (if you are reading this you’re not) you should already be making a “decent living” as a residential services contractor. However, especially if you plan to run solo without employees long-term, here is a warning I sent out some time back to my clients…
PLEASE READ! If you crave the supposedly simple and carefree life of a solo “Lone Wolf” owner-operator (who can blame you?) then recognize two things. 1) Your one-person residential services business likely will not sell for enough to retire on (if you can sell it at all) and 2) your days of being able to “hit it hard” physically will probably end long before your income requirements stop!😥
Your “Cheerleader takeaway” from this? Developing systems (for you AND your future employees) to consistently create Cheerleaders will make it infinitely easier to build a Critical Mass Business. “What’s a Critical Mass Business, Steve?” Simply put…
A Critical Mass Business is a “Cheerleader assembly line” that will run smoothly with you… OR without you.😎 This means you’ll achieve the ever-elusive Personal Freedom including…
Being able to sell your company for a whole bunch of money and retire! Or even better you may decide to keep this “cash flow machine” running on auto-pilot and let it fund your Golden Years!💲 (We’ll talk about this soon!)
FINAL NOTE: You’ll learn step-by-step HOW to build a Critical Mass Business in our different online SFS: LIVE seminars! Plus you’ll implement our concepts easily with our turnkey SFS: ‘Business Infrastructure’! Click HERE to see upcoming classes…
Steve