Outline
Introduction – Keep Great Employees Motivated
If you’re trying to boost employee morale and keep your best techs and office staff around, start by shining a light on their wins! Recognizing your team’s achievements doesn’t just make them feel good — it creates loyal employees, builds your company culture, and even gives your marketing a nice boost. Let’s look at how celebrating your people can do triple duty for your business.
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Struggling with High Turnover and/or Marginal Frontline Employees?😥
“Well, DUH, Steve! You just described my life! I pay much more than the ‘going wage’ but nobody wants to work anymore!” Ummmm, sorry to disagree but the Very Best People DO “want to work”! But I digress…
You’re offering above average compensation?💲 GREAT! But today’s workers need and want much more before they will “buy in emotionally” to their job. And (more importantly) before they’ll commit to a career with your company!
The Very Best People (the exact individuals you need for your team) will NOT stick around long-term only for money. (Even for a huge paycheck!)
Instead, quality employees will stay with you long-term because they feel wanted, needed, appreciated AND very proud about what they do every day!❤️
RESOURCE: You’ll get 100’s of new hiring ideas and systems in our 3-hour, online Hiring the Very Best! seminar. To learn more and/or easily register online click HERE. Meanwhile, let’s focus on that word “proud”…
You and I love our Home Services industry. But come on- working in the residential environment simply doesn’t have the the ‘rockstar’ status of other professions! So you need effective ways to boost employee morale.
Simple Things to Boost Employee Morale
Boost employee morale by “publicly applauding”👏🏼👏🏼👏🏼 their achievements!
1. When you hire a new employee, shout it from the rooftops! 📢 Email the good news to your entire client list. People love to do business with a growing company! (OK, you don’t have to share that your new hire is actually replacing that loser Bob that you fired last week!)😡 Be sure to include a brief bio of your new staff member and their smiling photo too!
2. Publicly praise your people’s triumphs. Examples? Attending a seminar, achieving an industry certification or being promoted in your company.
HINT: Email out “Press Releases” to local newspapers and shopper periodicals. Sometimes your Press Release will end up in the paper’s ‘Business Week’ or ‘Week in Review’ section. Just Google “press release template” to give your employee a massive ego boost and at the same time put your Home Services company in the limelight! 🌟
3. You can’t over-do sincere, genuine praise! We all crave recognition, and for your hardworking (and under-appreciated) production staff this praise is even more important!👍
True, not all news outlets will play ball with your Press Release. But hey, these mass emailed Press Releases could be your golden ticket to affordable employee motivation! And did I mention the marketing benefits? 😉 So, what’s stopping you?
REMINDER: Don’t put a full stop at press releases. Celebrate your employees’ accomplishments on your Home Services business website, your company Facebook page, and once again, in your emailed client newsletter. Your customers will love this personal touch! 🥳
Here’s the “Triple Dip Bonus” when you routinely “Publicly Praise” your workers…
Bonus #1- Employee’s become proud of their job, where they work and themselves! Plus…
Bonus #2- When you recognize your staff members, you’re also sneakily promoting your company’s services! Even better?
Bonus #3- Most of this “Public Praise Marketing” will be free! (Or at a very low cost.) So, ready to get started?😁
But wait! Could you also highlight your employee’s personal and family lives too? It’s worth consideration.
Summary – Employee Morale Makes/Breaks Your Company Culture
When you regularly recognize and celebrate your team, you do more than just boost employee morale — you strengthen your company’s reputation, attract better hires, and create customers who love doing business with you. Start small, be consistent, and make praise part of your company culture. You’ll soon see that a little recognition goes a long way toward happier employees and a stronger business.