KickStart: Get your entire company focused on their ‘Triple A’s’ (Appearance, Actions and Attitude) and profits will soar!
I admit it. I truly love inventing acronyms for routine daily activities. (This drives Sioux nuts!)🙄 But my staff used abbreviations in my residential services business all the time. For example…
My most important acronym that helped me build a multi-truck, Critical Mass Business? “AAA” as in obsessing over this ‘Triple A’ mantra every day to ‘Service Engineer’ my employee’s interactions with their clients…
Appearance, Actions and Attitude
Remember: 80% of how a home owner decides if your company did a good job (and whether they will leave you a 1-star or a 5-star review!) is based on their RELATIONSHIP with your employees involved in their service transaction.
And yes, each part of my ‘Triple A’ will greatly influence how your customer FEELS about your workers and job quality. In turn, these home owner’s emotions will dramatically affect their online reviews which have an immediate impact on your profits!
So, let’s do a quick overview of each ‘A’. (Remember, you must ‘Service Engineer’ each ‘A’ into your employee’s daily routines!)
1. Appearance- Will Rogers’ famously stated, “You never get a second change to make a first impression.” Learn from Will! How your business “appears” to a new (or potential) customer will have a huge effect on how they view your work. (Your front-line worker’s Appearance is especially important.)
2. Actions- Every customer subconsciously keeps track of your worker’s positive (or negative) ‘Moments of Truth’ (MOT’s) that are created by their Actions. These MOT’s start with a prospect’s first tentative phone call inquiring about your residential services. Then MOT’s continue to add up (or subtract) as your customer encounters more of your employee’s ‘Actions’.
What happens when you have 100’s of positive MOT’s (Actions) ‘banked’ in your customer’s subconscious? We’re talking a glowing five-star review! (And let’s not even think about finishing up with a NEGATIVE MOT balance!)😲
RESOURCE: Get 100’s of MOT’s to Service Engineer into your ‘Lead Conversion’ systems in our 3-hour, online SFS: Winning over your caller! LIVE seminar. Click HERE to learn more and/or for upcoming class dates…
3. Attitude- John C. Maxwell put it well, “People may hear your words, but they FEEL your attitude.”💖 (Can’t figure out why I capitalized the word “FEEL’? Time to review the ‘80% Principle’ again!) Are you unsure who (or how) to hire? Three little words: “Hire the smile!”👍 HINT: You can train a Very Best Person in everything else!
So there you have it- Steve’s famous ‘Triple A’! A 3-letter acronym that truly has the potential to transform your business… and your life! (I’ll post an in-depth analysis of each “A” in future KickStarts.)
NEED MORE RESOURCES? You’ll learn so much in our different online SFS: LIVE seminars! Plus you’ll implement our concepts easily with our turnkey SFS: ‘Business Infrastructure’! Click HERE to see upcoming classes…
Let me know how I can help!