KickStart: Don’t call attention to your new (higher) prices for clients wanting to rebook. (Most can’t remember what they paid last time!)
It’s no fun living in fear! And yet far too many Home Service Professionals are SCARED TO DEATH to raise their prices!😢
Why You Need to Update Your Pricing Regularly
But let’s face it—running a business is no small feat, and keeping your prices the same forever isn’t going to help you stay afloat. You’ve got costs that won’t stop climbing: materials, labor, overhead… the list goes on. So why should your prices be any different?
Here’s a little secret: raising your prices doesn’t have to be a nail-biting experience. In fact, it can be downright empowering. 💪 Think about it—when was the last time you got a raise? Yeah, exactly! It’s time to break free from the fear and start charging what you’re worth.
Why Raise Your Prices?
- You’re Worth It: You’ve spent years honing your craft. Your experience, skill, and dedication deserve fair compensation.
- Cover Rising Costs: Whether it’s the cost of materials or those monthly overheads, everything’s going up. Your prices should reflect that.
- Improve Service Quality: More profits mean better equipment, top-notch materials, and even additional training that can elevate your service quality.
NOTE: It is essential to raise your prices in this age of competing for the Very Best People (VBP) since the VBP want (and deserve) to be paid more. So…
Question: Are you a Very Best Person?🤔 If so, YOU too deserve to be ‘paid more’! (You also should never settle for less than the Very Best Employees!) Therefore…
Raise your prices TODAY!💲💲💲
Uh-oh! I hear some objections like, “Steve, I’m already the highest-priced service in my town!” Well then, give my ‘Two-Tier Trial Pricing’ a shot to test the waters. How? Watch this excerpt from my SFS: Winning over your caller! LIVE seminar.
Training Your Team to Know When to Communicate Price Changes
Still worried about charging more? Let me banish your fears with ‘Steve’s Secret Sauce’. Are you ready? (I can’t hear you!) LOUDER, PLEASE… OK, here we go!
Most of your repeat Home Front clients can’t REMOTELY remember what they paid last time! Why create an unnessary issue.
Do your previous clients deserve to know up front what their bill will be? Absolutely! But DO NOT call it out as a ‘price increase’! Instead…
First use Valid Business Questions to identify that they’re a returning customer. Then warmly say…
#1 “Welcome back!💖 Let me just find your previous work order…”
#2 “Hmmm, I see that last time we (detail out the services you performed). Would you like any additional work done on this visit?” (If so, get the details.)
#3 Then (hopefully without your voice trembling😲) calmly say: “So the total amount for (list out their specific requested services) will be (new higher price)… very slight pause here… and I have a service slot available next Tuesday at 10:00. Will this time work for you?” WOO-HOO!
Want turnkey help: In my 3-hour, online SFS: Winning over your caller! LIVE seminar, I share a complete Phone Script that re-books every previous client after a price increase- GUARANTEED!👍👍 HERE are my upcoming class dates…
When you don’t call out your price increase, 95% of your past clients will routinely rebook at your new, higher ‘Profit Building Prices’! So, what about the other stubborn OCD 5% that ask, “Isn’t that more than I paid last time?”🙄 FEAR NOT…
RESOURCE: To get delighted clients, you need simple, ‘self-paced’ employee customer service training! But NO worries! Check out my 12-session ‘Winning on the Home Front!’ MP3 digital training course.💲💲💲 CLICK HERE to learn more
Steve