KickStart: Create a strong company image, offer competitive benefits, and foster a positive work culture. Attract top talent and customers!
Outline
Introduction – The Challenge Is Real
Tired of struggling to attract top talent for your home services business? You’re not alone. In today’s competitive job market, attracting and retaining the best talent is more challenging than ever. But don’t worry, we’ve got your back. In this article, we’ll share proven strategies to help you create a company that attracts the very best people and keeps them coming back for more.
You Got To Search
Hiring employees has always been all about the Core Principle of capitalism, ‘Supply and Demand’ which means…
As the supply becomes more scarce the demand (and prices) go UP! And yes, I feel your pain with your hiring problem as you struggle to grow your Home Services business!😥
Your ongoing challenge? Prospective employees (job applicants) are currently in shorter supply than I have seen over my almost 50 years in the Home Services industry! (I started very young!)😲
The result of this shrinking supply? Job applicants can and will demand a better job so yes…
Time to Romance Potential Service Team Members
To Hire the Very Best People you must ‘romance’ potentially great Team Members.
I know, you’re thinking, “Wait a minute, Steve! These people need a job and I’m supposed to suck up to them? Fuggedaboudit!” OK, then, YOU can forget about ‘Hiring the Very Best’ employees too!
NOTE: On the other hand, don’t fall into ‘Desperation Hiring’ either! (Always do a ‘Working Interview’ BEFORE an applicant quits their current job.)
So HOW can you ‘court’ great Career Candidates? Simple! The Very Best People (VBP) will only work long term for a Very Best Company (VBC)!
Do you own a VBC? Not sure? Then here’s how to get started…
2 Key Steps To Attract Top Talent For Your Service Company
1. Build a great LOCAL reputation.
Many Very Best People (VBP) have deep local roots so they’re looking for a better career that doesn’t entail moving away from family and friends. (This is GREAT for you since you need people who will ‘stick’!)👌
NOTE: All the more reason to gently promote 5-star online reviews. The VBP will always check the online reviews of a company before they apply for a job.
Here’s a two minute excerpt on ‘Becoming a Very Best Company’ from my Hiring the Very Best LIVE seminar. Click HERE to learn more and/or easily register online.
2. Obsess over your ‘Curb Appeal’.
Want to sell your home for top dollar? Then improve your property’s appearance from the street! Now you’re ‘selling a career’ to the Very Best People.VBP) So, what does your company look like to an outside observer? Here’s some ‘high visibility’ business items to look (I mean, REALLY LOOK)😲 at improving:
- Company website. PLEASE get professional help in designing and/or ‘freshening up’ your website. It will be the first place a VBP (and a prospective client) goes to check out your company. Question: Do you have a ‘Careers with us’ landing page on your website?🤔
- Marketing. Is everything ‘synergistic’ re: logo, design, typestyles and (most importantly) your message?
- Vehicles. Are your ‘moving billboards’ consistently clean, in good repair, professionally lettered? (See the point above.) Question: Would YOU want to be seen driving your trucks around all day?
- Shop and office. Clean, uncluttered, organized? Question: Would YOU want to spend your career in the job environment you provide your employees?
- Existing employees. The Very Best People want to work with other VBP. Hmmmmm…? Bonus Benefit: IF you have VBP employees be sure to reward them for their employee recruiting efforts!👌
Want to DRAMATICALLY increase your CSRs’ “booking ratio”?🤔 Then quickly train them with my interactive Converting the “How much do you charge…?” Caller! video course. One low price (Heck, you may cover it in your first “converted caller”!👍) quickly trains unlimited phone reps!💲Click HERE to learn more… End of Year Special Offer 40% Off
Attracting Very Best People Includes Service Customers
The ‘DOUBLE DIP’ bonus for you? Everything you improve above will not only ‘court’ great Career Candidates but will ALSO attract a more profitable class of clients too!💲💲💲 BINGO!
MORE HELP? You’ll learn so much in our different online SFS: LIVE seminars! Plus you’ll implement our concepts easily with our turnkey SFS: ‘Business Infrastructure’! Click HERE to see upcoming classes…
Now that you’ve morphed into a Very Best Company that will attract the Very Best People how can you make them feel ‘welcome’? Let’s discuss this soon!
Summary – Attracting Best People Is Smart Investing
By following these strategies, you can transform your home services business into a magnet for top-notch talent. Remember, attracting and retaining the very best people is an investment in your company’s future. By creating a positive work environment and building a strong reputation, you’ll not only attract the best employees but also attract a more profitable clientele. So, what are you waiting for? Start building your dream team today!