KickStart: Create a ‘Careers with Us’ landing page that A) lists out the great career opportunity you offer to B) a very select group of Team Candidates.
Think Outside the box to Discover Untapped Service Talent
Tried to hire… ANYONE lately? One of my long-time clients recently told me, “It’s brutal out there, Steve!”😲 Another said, “It’s agonizing to have people begging our company to send out techs (at any price) and I’ve got nobody!”😥 I replied the same to both…
“First, get used to it! And second, Get proactive!” Don’t let your business growth be stunted by this brutal and agonizing ‘hiring famine’! Instead, constantly be ‘RECRUITING’😉 new Team Candidates. And guess what? There are untapped sources of technician candidates out there waiting to be discovered!
NOTE: I recently shared how to convert your clients into Customer Recruiting Officers. We also talked about rewarding your employees for any Team Candidates they refer.
RESOURCE #1: Discover 100’s of new hiring ideas and systems in our 3-hour, online SFS: Hiring the Very Best! LIVE seminar. To learn more and/or easily register online click HERE.💲💲💲
Creating a Winning Careers Page on Your Website
Another innovative recruiting technique is to…
Build a ‘Careers with Us’ landing page for your website!
Residential contractors like us—plumbers, HVAC techs, pest control pros—might not have the most glamorous jobs. But blue-collar work has many perks.
Sure, we deal with leaks, clogs, and the occasional creepy-crawly (let’s face it, no one likes uninvited pest guests), but our work is essential. Imagine a world without us! It would be chaos—no heating in winter, no cool air in summer, and pests running wild. Yep, we’re the unsung heroes.
So, how do we show that this work, despite its challenges, is rewarding and full of opportunities? Simple. Build an irresistible careers page on your website—one that makes potential candidates think, “Wow, I want to work there!” Let’s dig into how to make that happen.
Trust me, a little effort in crafting a compelling careers page can go a long way in building a talent pipeline. And who knows? You might just find the rockstar employees you’ve been dreaming about. So roll up those sleeves and get to it! 🌟
What to Include on Your Careers Page
Alright, let’s dive into the nitty-gritty of what makes a careers page truly shine! First and foremost, you want to answer one burning question for potential applicants: “Why should I work for this company?” (Spoiler alert: Make it irresistible!) Here are some must-haves:
- Employee Value Proposition (EVP): This is the crux of your careers page. Clearly articulate what sets your company apart and why it’s a phenomenal place to work. Think about your unique perks, the culture, and your mission. Do you offer flexible hours or professional development opportunities? Highlight these!
- Company Culture: Use this section to show off your company’s personality. Share stories, photos, or even a fun video of your team in action. Are there monthly BBQs? A sense of camaraderie? Let that shine here.
- Benefits: Listing standard benefits (like health insurance, paid time off, and retirement plans) is essential. But don’t forget to include any extra perks (gym memberships, anyone?) that make your company stand out.
- Employee Testimonials: Real voices from your current employees can be incredibly persuasive. Short quotes or video testimonials can add authenticity and help candidates visualize themselves in your team.
- Job Listings: An up-to-date list of open positions, complete with detailed job descriptions, qualifications needed, and application instructions. Make it easy for candidates to find and apply for roles that fit their expertise.
- Career Development: Showcase any training programs, continued education opportunities, or clear career pathways. Candidates want to see that they can grow with your company.
- Application Process: Break down the steps involved in your hiring process. Transparency here can alleviate anxiety for potential applicants—and who wouldn’t appreciate that?
And let’s not forget the most crucial part—painting a clear picture of what the job entails. Be honest and transparent about the expectations and day-to-day tasks. No one likes nasty surprises after signing on the dotted line. If you’re clear from the get-go, you’ll attract candidates who are truly a good fit.
Now, if you can sprinkle in a bit of your company’s story and values throughout these sections, even better! A strong narrative will resonate with candidates and help them feel connected before they’ve even filled out an application. And remember—engaging content is key! Great photos, engaging videos, and clear, concise text will keep potential hires scrolling and, hopefully, hitting that “Apply Now” button.
How to Effectively Use Your Careers Page
This idea offers so many advantages! For example…
1) The Best People (the ones you want to hire) 👍 want more than just a paycheck. They want a fulfilling career. So, they’ll be drawn to this topic.
Good people crave a sense of purpose and belonging. Who doesn’t want to feel like they’re part of something bigger? (We all do!) Highlighting what makes your company unique and why it’s a great place to work can attract the best talent.
By doing this, you’re not just offering a job; you’re offering a long-term career where new hires can see themselves thriving. That’s what the best people are really looking for! Plus…
2) Your prospective customers are looking for the successful, growing company you’ll profile on your ‘Careers with Us’ web page. Even better, this landing page should clearly define the high-quality people you are searching for.👌 (And will be sending into your client’s homes!)
NOTE: Even if you’re a small, ‘Lone Wolf’ owner-operator, I still urge you to add a ‘Careers with Us’ landing page to your website. You’ve got to start somewhere, and this page will create a great impression on your prospects when they check you out.
3) A ‘Careers with Us’ page is a great tool for your employees and clients to use as they recruit for you. It’s like having a dedicated recruitment team working around the clock. Now they can simply tell a friend, “Google this business and check out their ‘Careers with Us’ page. I recommend the company!” BINGO! 💖 Before you know it, you’ll have eager, qualified candidates knocking on your door, excited about joining your team!
4) You should be ‘Actively Recruiting’ (OK, “poaching”!) impressive candidates during your daily routine. (More on this topic soon.) When you meet someone impressive, just give them a recruiting card and say, “I’ve been impressed by your work ethic. Check out what my company has to offer and ask for me personally when you call.” DONE! 😎
HINT: Carry two sets of business cards. Your normal cards and ‘Recruiting Cards’. These should have your ‘Careers with Us’ web page prominently listed and detail the employee benefits your company offers on the back of the card.
RESOURCE #2: Once you ‘Hire the Very Best’ (see Resource #1 above) give each new employee my self-paced 12 session, 7-hour MP3 tech training course, ‘Winning on the Home Front’. Click HERE to purchase it one time and then use this digital course to train an unlimited number of Service Techs in any sector of our Home Services industry. (Course includes all Tech Skills Reviews and answer sheets.)
So there you have it! By turning your website into a recruiting powerhouse, you can attract top-notch talent to your team (and keep them around with a little extra effort). Remember, it’s not just about filling positions—it’s about building a community that reflects your values and mission. Ready to find your next superstar? You got this!