5 Non-Intrusive Upselling Strategies To Service Customers

Introduction – The Customer Remains In Control

Let’s face it—nobody likes being “sold to,” especially when they’ve just let you into their home. But what if you could boost your ticket size without the pressure? That’s where non-intrusive upselling strategies come in. These simple, low-key approaches let your clients explore additional services on their terms—before your service crew even pulls into the driveway. Done right, you’ll build trust, reduce awkward in-home conversations, and grow your bottom line at the same time.

Upselling Is A Dirty Concept

Our residential services industry has an unsavory reputation of high-pressure selling once we get inside the customer’s “inner sanctum” of their home.😥 This shameless “upselling” is HORRIBLE on so many levels!😡 HOWEVER…

Clients appreciate a quick, tactful “pre-orientation” on their Additional Service Options (ASO’s) that can be done at the same time!

HINT: It is all about giving homeowners the “Illusion of Control” on their initial phone call to your company. (This means even before your crew shows up.) And speaking of that all-important first phone chat…

NOTE: IF you can’t book the job you can stop reading right now!🛑 That’s why I developed my 3-hour, online Winning over your caller! seminar. Click HERE for 100’s of ‘Lead Conversion’ ideas and systems to easily book prospects who use text, email, Facebook, website chat or even… the phone!

So let’s look at simple, “non-intrusive” ways to pre-orient clients on the potential ASO’s they can choose!💖

5 Tried And Proven Non-Intrusive Upselling Strategies

1. Pre-send your “list of services”-

During the initial call, ask your customer if you can email them a “How to Get Ready For Us” checklist. Sprinkle in some links in the “Pre-service Checklist” to your ASO’s because…

2. Your website can sell ASO’s-

Your website should be a treasure trove of information for a homeowner!🌐 Remember, your customers can’t splurge if they’re in the dark! So, develop a menu on your website of all the add-on services you offer.

ProTIP: In your new online menu each separate Additional Service Option should be explained (with photos or even better, short videos) on a separate landing page. Now your client can click on a link to review what each Additional Service Option can do for their home. GREAT! Even so, don’t forget the oldy but goody of…

3. Truck lettering! 🚚

Sure, lettered vans might not be as glamorous as a shiny new website. However, having all your commercial vehicles (and what the heck, I’d letter your personal ride too😎) professionally lettered with your ASO’s is a smart long-term investment.

ProTIP: The new “vehicle wraps” can be fantastic marketing tools that sell an emotional message to motivate calls! OR they can turn into an expensive, unreadable mess! 😱 Remember, just because you CAN splash something on the side of your truck doesn’t mean you SHOULD!

4. Email Campaigns:

Use email newsletters to introduce new services, limited-time offers, and/or seasonal specials.💌 But don’t just “blast and hope.” Instead, segment your list—past clients, prospects, and first-timers—and tailor your message. Include photos, short videos, and even quick homeowner tips to add real value. And of course, sprinkle in your Additional Service Options (ASO’s) as helpful suggestions—not sales pitches. Done right, your emails become welcome advice, not spammy noise.

5. Social Media:

Leverage your online presence to showcase your services. Utilize engaging visuals and compelling captions to draw attention.

Marketing TIP: Join local Facebook groups for neighborhoods you dominate (or hope to in the future) and then post non-promotional, tactful tips to help homeowners care for their property.

WARNING: Do NOT immediately start shilling your services in these small groups- you’ll get flamed and/or booted out of the group. Your local Facebook strategy needs to be a long game.

Remember, pre-informing isn’t ONLY about increasing sales tickets. (Although we all love BIG tickets!) Instead, it’s about establishing trust, fostering relationships, and managing your customer’s experience. So go forth and pre-orient, my Home Service Pros. You’ve got this! 👊

Summary – Proactive Communication Is Appreciated

Use these low-pressure ways to guide your clients toward saying “yes” to more, without sounding like a pushy salesperson. When you use non-intrusive upselling strategies, you’re not just raising your ticket average—you’re building trust, creating loyal fans, and making life easier for your techs in the field. Start the conversation before you arrive, and watch both your customer satisfaction and profits climb.💹