Do current world events have you (and your clients) feeling a bit overwhelmed, nervous, panicked or ALL of these? Absolutely! Me too! (And don’t even get me started on gas prices!)
These negative feelings mean you must respect your residential customer’s ‘Personal Emotional Space’! ‘ After all, you wouldn’t burst into your customer’s homes without knocking, would you? So, stop barging into your customer’s mental ‘Inner Sanctum’ without permission! For example…
Marketing your residential services to nervous, skeptical, fearful and sometimes downright confrontational home owners can be a REALLY tough sell!😲 Honestly? For most routine maintenance and/or repair services at best a 1st-time caller will view you as a ‘tolerated irritation’! GULP!
“Hey, Steve! Just wait till they get to know my sparkling personality!”💖 ABSOLUTELY! If you (and your employees) instinctively build great relationships with home owners you’ll go far!
BUT WAIT! How can prospects ‘get to know you personally’ while shopping anonymously over the internet and telephone? They can’t!😥 (Here’s one great resource to ‘win over’ first-time callers!) However, a great trick to super-charge your sales is to…